Topic: Spotify

46 chapters across the catalog

Episode 55: How to Do Less and Grow More - with Emma Hine
Episode 55 36:33 - 39:14

55: Episode 55: How to Do Less and Grow More - with Emma Hine

Closing Thoughts on Storytelling and Purpose

Susan Peyton concludes the episode by highlighting how Emma Hine's personal story adds depth and meaning to her professional work. She reiterates the action step of identifying and cutting out business noise. The show ends with a request for listeners to rate and review the podcast on platforms like Apple and Spotify.

Episode 54: Thinking of starting a podcast? Listen to this
Episode 54 23:01 - 26:40

54: Episode 54: Thinking of starting a podcast? Listen to this

Challenges of One-Way Communication and Listener Feedback

Podcasting presents a unique challenge compared to live workshops or Zoom calls because of the lack of immediate visual feedback from the audience. Despite rising download numbers and positive analytics, the host notes the "silence" that often follows an episode release. Listeners are encouraged to send messages and leave reviews on platforms like Spotify to provide the necessary feedback that helps hosts understand the impact of their content.

Episode 54: Thinking of starting a podcast? Listen to this
Episode 54 28:12 - 30:29

54: Episode 54: Thinking of starting a podcast? Listen to this

Action Steps for Building a Deep Content Hub

The episode concludes with a call to action for business owners to identify or create a platform where audiences can immerse themselves in their content for several hours. Listeners are advised to choose one channel—whether a podcast, blog, or video series—and commit to it regularly rather than spreading themselves too thin. The host closes with a request for ratings and reviews on Apple and Spotify.

Episode 49: SUMMER REWIND - The stories you already have that will build trust
Episode 49 22:51 - 24:53

49: Episode 49: SUMMER REWIND - The stories you already have that will build trust

Action Step, Documenting Current Business Stages and Outro

The episode concludes with an action step for listeners to share exactly where they are in their business journey, whether they are pivoting, growing, or just starting. Susan Paton encourages transparency to invite the audience into the process and build immediate connection. Listeners are asked to rate, review, and follow the podcast on platforms like Apple and Spotify to support the show's growth.

Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
Episode 48 23:54 - 25:56

48: Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)

Storytelling Action Step, Five-Word Narrative Exercise

The episode concludes with an action step for listeners to write a story using the "Somebody Wanted But So Then" structure. This exercise starts with one sentence for each of the five words to ensure the narrative remains concise. Listeners are encouraged to rate and review the podcast on platforms like Apple and Spotify.

Episode 46: What I did when I needed to make £20K in 30 days
Episode 46 21:41 - 24:04

46: Episode 46: What I did when I needed to make £20K in 30 days

Action Step for Writing Future Success Stories

Listeners are encouraged to write a letter from their future selves describing the successful achievement of a specific goal. This exercise is intended to influence current actions by shifting the internal narrative toward a desired outcome. The episode concludes with a reminder to monitor cash flow and a request for ratings and reviews on Apple and Spotify.

Episode 45: The simple 7-step process that turns stories into sales
Episode 45 20:56 - 24:18

45: Episode 45: The simple 7-step process that turns stories into sales

Editing for Impact, Action Steps and Podcast Outro

The process concludes with editing stories for brevity and removing clutter to ensure they remain punchy. Listeners are encouraged to download the blueprint workbook and identify one significant moment from their own journey to practice the seven-step framework. The episode ends with a request for ratings and reviews on platforms like Apple Podcasts and Spotify.

Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German
Episode 44 34:42 - 36:05

44: Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German

Action Step and Podcast Outro

Susan Paton provides a final action step for listeners, encouraging them to use the "How are you really?" prompt with a 10-minute timer to uncover hidden insights. She emphasizes that clarity comes from creating space for self-listening rather than working harder. The episode concludes with a request for listeners to rate and review the show on platforms like Apple and Spotify.

Episode 43: Sticking to one thing when you have an ADHD brain
Episode 43 15:24 - 15:46

43: Episode 43: Sticking to one thing when you have an ADHD brain

Podcast Outro, Rating and Reviewing The Business of Stories

The episode concludes with a request for listeners to rate, review, and follow the podcast on platforms such as Apple Podcasts and Spotify. The host emphasizes the value of honest conversations and meaningful connections through storytelling before signing off.

Episode 42: The 7 basic story plots - and how to use them in business
Episode 42 27:52 - 30:07

42: Episode 42: The 7 basic story plots - and how to use them in business

Action Step, Applying Story Plots to Business Challenges

The episode concludes with an action step for listeners to identify a business challenge and categorize it into one of the seven basic plots. This exercise is intended to help audiences see themselves within the narrative. Listeners are encouraged to rate and review the podcast on platforms like Apple and Spotify.

Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin
Episode 38 31:52 - 33:43

38: Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin

Action Step, Reframing Sales and Making Offers

Susan Paton provides a two-part action step for listeners: identify and reframe negative internal stories about selling, then put out one clear, confident offer. She encourages business owners to stop hiding their invitations at the bottom of long posts and instead be honest about how they can help. The episode concludes with a request for listeners to rate and review the show on Apple or Spotify.

Episode 37: How to write with personality
Episode 37 14:40 - 16:30

37: Episode 37: How to write with personality

Action Step, Writing From the Heart

The episode concludes with a call to action for listeners to write and share something "from the heart" that sounds 100% like them. Listeners are encouraged to forget formal rules and focus on being relatable to their ideal clients. Finally, a request is made for listeners to rate and review the podcast on platforms like Apple and Spotify.

Episode 36: 3 things I know to be true from 59 years on this planet
Episode 36 16:20 - 17:56

36: Episode 36: 3 things I know to be true from 59 years on this planet

Birthday Reflections and Social Media Action Step

Susan Peyton summarizes her three truths and looks forward to entering her 60s next year. Listeners are given an action step to write a social media post detailing things they know to be true. The episode concludes with a request for ratings and reviews on Apple Podcasts and Spotify to support the show.

Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer
Episode 35 26:21 - 27:22

35: Episode 35: Meltdowns and milestones - the stories behind SnoozeShade with Cara Sayer

Action Step, Defining Business Values and Outro

Susan Paton provides a final action step for listeners to clarify and share what they stand for to reveal the human element behind their brands. The episode concludes with a request for ratings and reviews on platforms like Apple and Spotify. The show signs off with a promise of more honest conversations and meaningful connections in future episodes.

Episode 34: A 90-Day Plan to Turn Your Stories Into Sales
Episode 34 29:19 - 30:47

34: Episode 34: A 90-Day Plan to Turn Your Stories Into Sales

Action Step, Core Story Implementation and Podcast Outro

Susan Paton concludes the episode by challenging listeners to complete their first action step: crafting a relatable core story for their ideal clients. Listeners are invited to contact Susan at susan@thebusinessofstories.com for personalized help with their 90-day plans. The show ends with a request for ratings and reviews on Apple Podcasts and Spotify.

Episode 33: EASTER FUN 2 - More questions from my family
Episode 33 26:14 - 28:05

33: Episode 33: EASTER FUN 2 - More questions from my family

Easter Action Step, Listener Engagement and Review Request

The episode concludes with an action step encouraging listeners to use one of the discussed questions to create their own social media content. Susan Paton invites listeners to share their stories to help clients connect with the human side of their businesses. The segment ends with a request for ratings and reviews on platforms like Apple Podcasts and Spotify.

Episode 32: EASTER FUN 1: Questions from my family
Episode 32 23:44 - 26:07

32: Episode 32: EASTER FUN 1: Questions from my family

Easter Action Step, Podcast Review Request and Sign-off

Susan Paton concludes the episode by challenging listeners to answer one of the three featured questions as a storytelling exercise. She requests ratings and reviews on Apple Podcasts and Spotify before signing off with her signature focus on honest conversations and meaningful connections.