Topic: Somebody Wanted But So Then

2 chapters across the catalog

Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
Episode 48 • • 23:54 - 25:56

48: Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)

Storytelling Action Step, Five-Word Narrative Exercise

The episode concludes with an action step for listeners to write a story using the "Somebody Wanted But So Then" structure. This exercise starts with one sentence for each of the five words to ensure the narrative remains concise. Listeners are encouraged to rate and review the podcast on platforms like Apple and Spotify.

somebody wanted but so thenstorytelling exerciseapple podcastsspotifybusiness of stories
Ep 12: The simple structure behind every great story - and how you can use it
Episode 12 • • 7:13 - 10:59

12: Ep 12: The simple structure behind every great story - and how you can use it

Somebody Wanted But So Then, Five-Word Story Structure

A simplified version of Joseph Campbell’s Hero’s Journey is introduced as a five-word framework: "Somebody Wanted But So Then." This structure is designed to help business owners move away from listing chronological events toward creating emotional impact. The model ensures stories remain concise and compelling by following a pattern that audiences are psychologically programmed to recognize from films and books.

hero's journeyjoseph campbellstory structuremarketingsomebody wanted but so then