Topic: Conversion

The episode concludes with a request for listeners to rate, review, and follow the podcast on platforms like Apple and Spotify. The host expresses gratitude for the audience and previews future conversations focused on stories and meaningful connections.

The final step of the process is the call to action, which can be reframed as a "Call to Adventure" or "The Perfect Next Step." To avoid abandoning the reader after an emotional connection is made, the business owner must provide a clear, low-friction instruction. Examples include asking for a simple email reply or explaining the specific value of a masterclass or download.

The discussion covers practical methods for starting LinkedIn conversations, including simple follow-ups on post engagements and "asset-based" starters. Asset-based outreach involves offering a valuable document, such as a high-performing script, to interested parties. Both hosts emphasize the importance of sounding like a real human to distinguish oneself from AI-generated bots.

Service providers like coaches, healers, and therapists often struggle because they sell intangible results rather than physical products. Watkin emphasizes the importance of talking with conviction about the value and cost of these services. She advises against letting sales conversations turn into "nice chats" without a clear, direct invitation to work together.

The first step to injecting personality into content is writing exactly how one speaks rather than following formal school rules. Recording a first draft while walking and talking allows for a natural flow that can later be transcribed and edited for conciseness. This approach prioritizes human connection over perfect grammar.

Sharing honest thoughts and opinions, even messy ones, establishes a creator as a contributor to a larger conversation. Having a clear stance on how the world should change attracts like-minded individuals. It is not necessary to know everything to open an audience's eyes to a new perspective.

The final ten days of the 90-day plan focus on executing a three-month content plan that integrates sales goals with storytelling. This period includes balancing list-building activities, such as growing an email list or waitlist, with direct invitations to purchase services or join events. The completed system provides the business owner with clarity in messaging and a structured approach to consistent sales.

Sue Hall shares a success story regarding a client who signed up for her services within ten minutes of a discovery call. The client had read a story on LinkedIn and felt an immediate connection, stating she felt "gotten" by Sue's message. This illustrates how storytelling performs the "heavy lifting" of building trust before a sales conversation even begins.

A specific five-day challenge resulted in a $30,000 launch despite receiving zero sales during the first three days. By adhering to the motto "Proceed as if success is inevitable," the campaign continued with high energy and consistent emailing until 24 sales were secured on the final day. If an offer fails completely, it indicates a need to adjust messaging or duration rather than a lack of personal capability.

Sales conversion rates for successful online businesses, including those of multi-seven-figure coaches like Denise Duffield-Thomas, often hover around 2% to 3%. Understanding these statistics helps business owners remove emotion from the sales process by focusing on the volume of leads required to reach client targets. Some audience members may follow a brand for years before the right specific offer triggers a purchase.

The episode concludes with a request for listeners to rate, review, and follow the podcast on platforms like Apple and Spotify. The host emphasizes the value of honest conversations and meaningful connections through storytelling. The segment serves as the final sign-off for the current broadcast.