Topic: Email List

The final ten days of the 90-day plan focus on executing a three-month content plan that integrates sales goals with storytelling. This period includes balancing list-building activities, such as growing an email list or waitlist, with direct invitations to purchase services or join events. The completed system provides the business owner with clarity in messaging and a structured approach to consistent sales.

Sue Hall shares a success story regarding a client who signed up for her services within ten minutes of a discovery call. The client had read a story on LinkedIn and felt an immediate connection, stating she felt "gotten" by Sue's message. This illustrates how storytelling performs the "heavy lifting" of building trust before a sales conversation even begins.