Topic: Waitlist

Susan Paton shares a personal anecdote about a rapid product launch triggered by a first-quarter cash flow shortage involving tax bills and school fees. She describes a "manifesting" exercise where she wrote a future-dated email claiming she had earned £20,000 from a new £195 product. By creating a waitlist and a "library" style digital product quickly, she successfully hit her financial goal within 30 days.

The final ten days of the 90-day plan focus on executing a three-month content plan that integrates sales goals with storytelling. This period includes balancing list-building activities, such as growing an email list or waitlist, with direct invitations to purchase services or join events. The completed system provides the business owner with clarity in messaging and a structured approach to consistent sales.