Topic: Masterclasses

Initial podcast planning requires identifying the specific needs of an audience and determining how listeners should feel before they even press play. Familiarity and consistency are highlighted as key drivers for listener retention. The goal for this specific program is to make storytelling feel doable and simple, ensuring listeners feel confident and supported while navigating the challenges of business ownership.

Businesses must understand their specific role within a customer's life to avoid being written out of the story. Positioning oneself as the guide rather than the hero allows the customer to remain the protagonist of their own journey.

Susan Paton announces a free storytelling masterclass scheduled for Friday, September 18th, at 12 noon UK time via Zoom. The session aims to help business owners identify and break down short stories using examples ranging from New York thrift shops to James Bond. Registration is available at TheBusinessOfStories.com.

Susan Paton announces a free storytelling masterclass scheduled for Friday, September 18th, at 12 noon UK time via Zoom. The session aims to help business owners identify and break down personal anecdotes into short, effective stories for their brands. Registration is available through thebusinessofstories.com.

Susan Paton announces a free storytelling masterclass scheduled for Friday, September 18th, at 12 noon UK time via Zoom. The session focuses on identifying and breaking down business stories using examples like James Bond and thrift shops. Registration is available at TheBusinessOfStories.com.

Shifting the internal narrative from "selling" to "guiding" helps business owners overcome the fear of being too visible or "salesy." Because clients are actively looking for help to get unstuck, consistent visibility is a service to those who need specific expertise and unique perspectives. A 60-minute masterclass titled "Be The Guide" is available on the host's website to further explore these concepts.