Topic: Instagram

Identical triplets Erin, Mandy, and Missy achieved viral success with Storybook Cosmetics by basing their products on literary themes. Before their official launch, they gained 100,000 Instagram followers and became a top trending topic on Facebook. Their product line featured makeup brushes modeled after Harry Potter wizard wands and highlighter ranges inspired by The Hunger Games and classic novels like Little Women.

The discussion shifts to the changing landscape of LinkedIn, noting that active posters have increased from 1% to 3% of the user base. This shift in supply and demand has caused organic reach to decline, mirroring the trajectories of Facebook and Instagram. While high impressions were once easy to achieve with simple selfies, the platform now requires more strategic, high-quality content to maintain visibility.

Identical triplets Erin, Mandy, and Missy achieved viral success with Storybook Cosmetics by basing their products on literary narratives. Their initial launch featured makeup brushes designed as Harry Potter wizard wands, leading to 100,000 Instagram followers and trending status on Facebook. The brand expanded into palettes themed after Little Women, Sherlock Holmes, and The Hunger Games.

Susan Paton concludes the interview, directing listeners to find Natasha Britton on Facebook, LinkedIn, and Instagram. The host reflects on the importance of honest, unpolished storytelling in leadership before requesting listeners to rate and review the podcast on Apple or Spotify.