Topic: Makeup Brushes

2 chapters across the catalog

Episode 49: SUMMER REWIND - The stories you already have that will build trust
Episode 49 • • 2:20 - 4:04

49: Episode 49: SUMMER REWIND - The stories you already have that will build trust

Storybook Cosmetics, Harry Potter and Classic Novel Branding

Identical triplets Erin, Mandy, and Missy achieved viral success with Storybook Cosmetics by basing their products on literary themes. Before their official launch, they gained 100,000 Instagram followers and became a top trending topic on Facebook. Their product line featured makeup brushes modeled after Harry Potter wizard wands and highlighter ranges inspired by The Hunger Games and classic novels like Little Women.

storybook cosmeticsharry potterhunger gamesmakeup brushesinstagram marketing
Episode 28: What stories to share when your business is new
Episode 28 • • 0:53 - 2:48

28: Episode 28: What stories to share when your business is new

Storybook Cosmetics Case Study, Harry Potter and Classic Literature Themes

Identical triplets Erin, Mandy, and Missy achieved viral success with Storybook Cosmetics by basing their products on literary narratives. Their initial launch featured makeup brushes designed as Harry Potter wizard wands, leading to 100,000 Instagram followers and trending status on Facebook. The brand expanded into palettes themed after Little Women, Sherlock Holmes, and The Hunger Games.

storybook cosmeticsharry potterhunger gamesinstagram marketingmakeup brushes