
49: Episode 49: SUMMER REWIND - The stories you already have that will build trust
Storybook Cosmetics, Harry Potter and Classic Novel Branding
Identical triplets Erin, Mandy, and Missy achieved viral success with Storybook Cosmetics by basing their products on literary themes. Before their official launch, they gained 100,000 Instagram followers and became a top trending topic on Facebook. Their product line featured makeup brushes modeled after Harry Potter wizard wands and highlighter ranges inspired by The Hunger Games and classic novels like Little Women.


