Topic: Maya

Maya and Tom introduce the concept of compounding data in podcasting, focusing on how back catalogs perform over long horizons. Maya reports on her three-week experiment with a new podcast feed, noting that while pages are being indexed by Google, the initial traffic numbers remain small. Tom argues that three weeks is insufficient for a dataset and prepares to explain why the growth curve of a podcast differs from typical expectations.

Maya admits she is considering upgrading her PodHerd tier to access the Google Search Console integration to better monitor her experiment's data. The hosts announce that the next episode will be the season finale, featuring a "closing argument" on podcast discoverability. They plan to compare two hypothetical shows—one that invested in search and one that did not—to conclude the series.

Hosts Maya and Tom introduce the episode "Whose House Are You Building?" for the podcast How to Get Discovered. The discussion focuses on the unglamorous mechanics of podcast searchability and why the specific URL where transcripts are hosted is a critical factor for long-term discoverability.

Maya and Tom introduce their new weekly series, How to Get Discovered, which focuses on the mechanics of podcast growth and searchability. Maya brings a background in content marketing and asset compounding, while Tom provides a skeptical perspective based on ten years of podcasting experience. The hosts outline a ten-episode format where they will debate whether discoverability tactics or show quality are the primary drivers of success.