Topic: How To Get Discovered

Maya and Tom introduce the season finale of How To Get Discovered, titled "What Happens If You Do Nothing?" They present a thought experiment involving two identical podcasts, Show A and Show B, where only Show A invests in structured transcripts, dedicated web pages, and referrer analysis. The experiment aims to track the divergent paths of these shows over a one-year period.

Maya and Tom conclude the first season of How To Get Discovered by encouraging listeners to view their back catalogues as active assets. They reflect on their journey from the first episode to their current understanding of podcast plumbing and DNS. The hosts announce a break before a potential second season and invite listener feedback on topics they may have missed or gotten wrong.

Maya and Tom introduce the seventh episode of How To Get Discovered, titled "The Question Behind the Query." The hosts transition from previous discussions on easy wins and show notes to a more philosophical examination of search intent. They outline the episode's focus on what users actually mean when using search boxes and how podcasters can become cited authorities.

The hosts conclude by emphasizing that show notes should be written as a pitch to potential listeners rather than a simple receipt of the conversation. They preview next week's episode, which will focus on improving show notes to avoid "easy wins" being lost. The episode ends with a sign-off for the "How to Get Discovered" podcast.

The hosts conclude the episode by previewing next week's topic, "The Loyalty Trap," which will focus on prioritizing existing listeners over the pursuit of new ones. Maya and Tom sign off, inviting listeners to return for the next installment of "How To Get Discovered."