Topic: Content Marketing

The core argument of the season is that a podcast's back catalog should be treated as a valuable asset rather than a dead archive. Most podcasters underrate their past work, leaving high-quality conversations invisible to potential new listeners. The responsibility for making this content findable rests solely with the creator, moving beyond simple reliance on platforms or word-of-mouth.

Maya and Tom introduce their new weekly series, How to Get Discovered, which focuses on the mechanics of podcast growth and searchability. Maya brings a background in content marketing and asset compounding, while Tom provides a skeptical perspective based on ten years of podcasting experience. The hosts outline a ten-episode format where they will debate whether discoverability tactics or show quality are the primary drivers of success.