Topic: Subconscious

Sally German introduces a journaling technique called "Pass the Pen," which utilizes psychological distancing to help business owners understand their value. The exercise involves writing a thank-you letter to oneself from the persona of an ideal client, detailing the transformation and the most valuable aspect of the service. German explains that this helps uncover subconscious goals and provides affirmation for those just starting their businesses.

To help those who feel their lives are uninteresting, Sally German recommends journaling on the same prompt for ten minutes a day over three consecutive days. This "stream of writing" is designed to bypass the brain's safety filters and reveal buried patterns and stories. She suggests starting with the prompt "Today I feel" or "I don't have any stories to tell" to allow thoughts to flow without self-judgment.

A personal anecdote details how a mindset coach helped identify subconscious self-sabotage that occurred when business revenue approached the £100k mark. The struggle was traced back to childhood associations of wealth with being "flashy" or "arrogant." Reframing success as a tool for compassion and helping more people allowed for a record-breaking business launch.

After experiencing a "strange energy" during a June 2024 live challenge, the host sought a mindset coach. She selected a specialist focusing on female business owners at the six-figure revenue level struggling with subconscious upper limits, ultimately paying a premium price for a tailored six-month package.