Episode 44 • • 24:48 - 28:44
44: Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German
The Pass the Pen Journaling Exercise
Sally German introduces a journaling technique called "Pass the Pen," which utilizes psychological distancing to help business owners understand their value. The exercise involves writing a thank-you letter to oneself from the persona of an ideal client, detailing the transformation and the most valuable aspect of the service. German explains that this helps uncover subconscious goals and provides affirmation for those just starting their businesses.