Topic: Gratitude

Sally German introduces a journaling technique called "Pass the Pen," which utilizes psychological distancing to help business owners understand their value. The exercise involves writing a thank-you letter to oneself from the persona of an ideal client, detailing the transformation and the most valuable aspect of the service. German explains that this helps uncover subconscious goals and provides affirmation for those just starting their businesses.

Sue Hall expresses gratitude for the one-to-one support that empowered her to leave her teaching job and commit to her business full-time. She emphasizes that the coaching helped her make significant decisions for the right reasons. The interview concludes with a mutual exchange of thanks.

Following a difficult period in mid-2025 involving family obligations and business anxiety, the narrator used a letter to the universe to shift her mindset. By moving from a state of feeling "left behind" to one of gratitude and openness, she immediately received a collaboration offer via voice note from Helen Tudor. This event is cited as evidence that being open to receiving is essential for business growth.

A holiday action step encourages individuals to send a message of gratitude to someone who made them feel seen or understood during the past year. This gesture can be shared privately or on social media to acknowledge the positive difference that person made in their life.