Topic: Somebody Wanted

The first two steps of the simplified storytelling structure are "Somebody" and "Wanted." This involves identifying the main character—whether it is the business owner, a client, or a fictional hero like Dorothy or Bridget Jones—and clearly defining their specific desire. Establishing what is at stake ensures the audience becomes invested in the narrative.

The episode concludes with an action step for listeners to write a story using the "Somebody Wanted But So Then" structure. This exercise starts with one sentence for each of the five words to ensure the narrative remains concise. Listeners are encouraged to rate and review the podcast on platforms like Apple and Spotify.

A simplified version of Joseph Campbell’s Hero’s Journey is introduced as a five-word framework: "Somebody Wanted But So Then." This structure is designed to help business owners move away from listing chronological events toward creating emotional impact. The model ensures stories remain concise and compelling by following a pattern that audiences are psychologically programmed to recognize from films and books.