Episode 48 • • 11:36 - 14:42
48: Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
Somebody Wanted, Defining the Story Hero and Goals
The first two steps of the simplified storytelling structure are "Somebody" and "Wanted." This involves identifying the main character—whether it is the business owner, a client, or a fictional hero like Dorothy or Bridget Jones—and clearly defining their specific desire. Establishing what is at stake ensures the audience becomes invested in the narrative.