Topic: Focus

2 chapters across the catalog

Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards
Episode 47 32:06 - 33:45

47: Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards

Shiny Object Syndrome, Consistency in Boring Business

The conversation shifts to the "adventurer archetype" and the pressure to constantly innovate. Richards argues that "good business is boring" and requires repeating successful processes rather than constantly starting new projects. Paton mentions her own struggle with "shiny object syndrome" and her recent content regarding how to stay focused on one thing while managing an ADHD brain.

Ep 10:  The Story You’re Telling Yourself - Is it serving you and your clients?
Episode 10 12:08 - 16:53

10: Ep 10: The Story You’re Telling Yourself - Is it serving you and your clients?

Dr. Anna Psychotherapy, Shifting Focus to Client Needs

Clinical psychotherapist Dr. Anna provides a strategy for overcoming stage fright by shifting focus from self-judgment to the needs of the audience. By concentrating on the person in the room who requires help, speakers can alleviate the pressure of "what-if" scenarios. This mindset shift helped the speaker publish a book and create various educational programs.