Episode 47 • • 32:06 - 33:45
47: Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards
Shiny Object Syndrome, Consistency in Boring Business
The conversation shifts to the "adventurer archetype" and the pressure to constantly innovate. Richards argues that "good business is boring" and requires repeating successful processes rather than constantly starting new projects. Paton mentions her own struggle with "shiny object syndrome" and her recent content regarding how to stay focused on one thing while managing an ADHD brain.