Topic: Entrepreneurs

Entrepreneurs with ADHD often struggle to stay in one lane due to a natural desire for autonomy, variety, and constant stimulation. While the ADHD brain craves the dopamine hits associated with starting new projects, building a recognizable brand requires long-term consistency and repetition. This discussion explores how to balance the need for creative reinvention with the necessity of being known for a single core expertise.

Early business experiences involved feeling overwhelmed by complex growth strategies like hiring sales teams or securing funding. Despite attending numerous events and a six-month business accelerator, a sense of frustration persisted due to differing cognitive processing styles. Acceptance came through finding mentors who successfully built businesses with ADHD brains.

A coach with 20 years of experience working with CEOs and founders was found to be charging only £149 for a 90-minute deep dive session. This low price created a significant disconnect between her high-level expertise and her market positioning. Such pricing tells a story that the transformation offered is low-value, potentially alienating the high-level leaders she aims to attract.