Episode 23 • • 18:54 - 20:45
23: Episode 23: The story your pricing is telling
Leadership Coach Pricing Disconnect, Undervaluing Professional Experience
A coach with 20 years of experience working with CEOs and founders was found to be charging only £149 for a 90-minute deep dive session. This low price created a significant disconnect between her high-level expertise and her market positioning. Such pricing tells a story that the transformation offered is low-value, potentially alienating the high-level leaders she aims to attract.