2 chapters across the catalog
Podcast titles are categorized into four types: cute/in-joke titles, lazy numbered titles, keyword-stuffed titles, and human-centric descriptive titles. The hosts argue for a structure that leads with a descriptive phrase followed by a guest name or "voice" hook to satisfy both search engines and human readers. They conclude that creators should "write for the stranger" while trusting regular listeners to tolerate less creative, more functional titles.
Invisible Shows and the Beekeeping Podcast Search Experiment
A thought experiment involving a hypothetical listener named Sarah illustrates the difficulty of finding niche content like beekeeping podcasts through standard search queries. Most podcast episodes are described as "invisible" because they sink to the bottom of RSS feeds shortly after publication. While episodes function as evergreen content in theory, the lack of searchable metadata prevents them from reaching new audiences beyond existing subscribers.
