Topic: Research

Technical infrastructure elements like transcripts, structured pages, and custom domains serve as surfaces that allow a podcast to present itself as an authority. Shows that become "canonical" on specific topics are often referenced by journalists, researchers, and authors because they are findable through search during the research process.

Maya and Tom conclude the episode by previewing next week's topic, "The Question Behind the Query," which will cover long-tail search intent and how journalists reference podcasts. They sign off after promising a list of bad search queries to analyze.