Topic: Platform Authority

2 chapters across the catalog

Under the Hood
Episode 8 11:25 - 13:04

8: Under the Hood

Domain Authority and Subdomain Hosting Risks

Hosting transcripts on a platform's default subdomain prevents a podcast from building its own long-term search credibility. Established domains with years of history and engagement signals pass "authority" to new pages, allowing them to rank faster and higher. Podcasters using their own custom domains ensure that search performance and compound interest accrue to their own brand rather than the hosting service.

Invisible Shows
Episode 1 13:21 - 14:11

1: Invisible Shows

Domain Authority and CNAME Technical Preview

The premiere episode concludes with a preview of next week's topic regarding where to publish podcast transcripts. The upcoming discussion will cover the trade-offs between domain authority and platform authority, specifically focusing on whether creators should host content on their own URLs. The hosts also tease a technical debate regarding the use of CNAME records for podcast SEO.