PodHerd PodHerd

Attract listeners
in droves.

PodHerd (previously Clip Genie) turns your podcast back catalogue into a fully searchable library ready for search engines and AI to index, so every episode works hard to bring new listeners to your show, long after it goes live.

podherd.com/htgd
PodHerd Dashboard
The Problem

Great podcasts shouldn't be invisible.

  1. 01

    Search engines can't hear audio.

    Every episode you haven't transcribed is invisible to Google, no matter how good it is. Making your podcast searchable is the single most impactful thing you can do for long-term listener growth.

  2. 02

    The work is there. The reach isn't.

    You've put in the work. You know the content is valuable. But new listeners aren't finding you through search, and your older episodes disappear the moment they leave your feed.

  3. 03

    This is holding you back.

    Years of expert content shouldn't be harder to find than a blog post written in one afternoon.

“My listeners see PodHerd as a great resource. It's fast, and helps them find exactly what they're looking for. For me, it's a powerful way to inject new life into a large back catalogue. I use it myself all the time as a reference tool, and I absolutely recommend it to other podcasters.”
GC
Greg Carlwood
Host/Producer · The Higherside Chats Podcast
How it works

Make your podcast searchable within 24 hours.

See PodHerd in Action
  1. 1

    Connect your feed

    Sign up today and connect your podcast RSS feed, the same feed your listeners already use. PodHerd finds your episodes automatically.

  2. 2

    We transcribe your show

    PodHerd transcribes your episodes. Within 24 hours, your episodes start to become searchable. New episodes are added automatically as they go live.

  3. 3

    Your content goes live

    Your searchable archive goes live on podherd.com. Listeners can search for what they want to hear in seconds.

  4. 4

    Search engines start to see your content.

    Over time your podcast content starts to show up in search results and AI assistant answers.

What's at stake

Every episode without a transcript is an episode Google can't find.

Without PodHerd

Your back catalogue stays invisible.

  • ×Episodes from 2019 might as well not exist.
  • ×New listeners can't find their way in.
  • ×Sponsors only benefit from current episodes, not the library.
  • ×Journalists cite the easier-to-quote source instead.
With PodHerd

Your archive becomes a library.

  • ✓Every episode is a search-engine doorway.
  • ✓AI assistants quote and credit your show.
  • ✓Sponsors ads now become evergreen, unlocking future value.
  • ✓Academics and journalists actually cite you.
The payoff

Five ways PodHerd works as your podcast growth tool.

  1. 01

    Get found on Google

    Every episode gets its own searchable page, packed with the natural language your audience is already typing into Google.

  2. 02

    Get recommended by AI assistants

    Shows with indexed transcripts are more likely to be cited when someone asks ChatGPT or Perplexity for a podcast recommendation or a question about your topic.

  3. 03

    Turn your back catalogue into a library

    New listeners don't have to guess which episode to start with. They search, find what they need, and stay.

  4. 04

    Let your audience and guests create and share clips

    Your listeners can share their favourite parts of your show by creating subtitled video clips for you, even if you are audio only

  5. 05

    Become a citable resource

    Journalists, academics, and professionals can find and reference specific moments from your show. Your content builds authority beyond your existing audience.

Ask the Archive
New

Your listeners ask. Your archive answers.

Search finds the moment. Ask the Archive explains it. Listeners type a question in plain English and get an answer drawn from your own episodes, in your own words, with every point linked to the exact moment it was said.

Tap a citation and the clip plays right there. Every answer is a doorway back into the full episode, so years of expertise stop sitting idle and start getting listened to again.

  • ✓Answers come only from your show's transcripts
  • ✓Every claim cites the source episode and timestamp
  • ✓Cited clips play instantly, without leaving the page
  • ✓Listeners can share an answer with a single link

Included with Grow the Herd (100 questions a month) and unlimited on Lead the Herd.

Ask How to Get Discovered
Real answer
What are the benefits of PodHerd creating a page per episode?

PodHerd gives every episode its own searchable public page, and the benefits are all about making your show findable, usable and measurable in ways a plain episode feed cannot.

The core benefit is discoverability for people who have never heard of you. Each page is transcribed, broken into AI-generated chapters and topics, and tied to timestamps. This means a stranger searching for a specific question can land on the page and jump straight to the minute where the answer is discussed [1][2]. The page reads like an article with a player attached, which helps both search engines and AI assistants treat it as useful content [2–3].

Because the pages live on a domain you own (or that PodHerd hosts for you), you get Google Search Console integration (from the Grow the Herd Up tier onwards) that shows you, episode by episode, which searches brought people to the page, how often it appeared, and how often someone clicked [4]. You also see the near-misses — searches where your page turned up but nobody clicked — which tells you you have the right topic but the wrong title [5].

On every tier, the analytics show you which pages people actually land on (often not the episodes you expect) and the sites that sent them there — Google, ChatGPT, Perplexity, Reddit threads, newsletters — giving you a concrete picture of where your audience is coming from [5–6].

On the Grow the Herd and Lead the Herd tiers, there is an extra benefit: Ask the Archive. A listener who lands on an episode page with a question in their head can type it and get an answer drawn directly from your episodes, with citations that play the exact moment the guest said it [7].

Sources
  1. 1 The Episode That Won't Die 00:08:30–00:09:09
  2. 2 When ChatGPT Recommends Your Show 00:08:32–00:09:09
  3. 3 When ChatGPT Recommends Your Show 00:07:48–00:08:31
  4. 4 Whose House Are You Building 00:09:46–00:10:28
  5. 5 Compounding 00:08:46–00:09:26
  6. 6 Compounding 00:08:03–00:08:46
  7. 7 When ChatGPT Recommends Your Show 00:09:51–00:10:34

A real answer from How to Get Discovered, our own show on PodHerd. Answers are AI-generated from the show's transcripts. Tap a citation to hear the moment it came from.

Built for sharing

Your listeners turn moments into shareable video clips.

Audio-only show? No problem. PodHerd lets your audience clip any moment from any episode and export it as a captioned video — with an animated waveform, burned-in subtitles, and your show artwork — ready to drop straight into the social media platform of your choice.

Every shared clip carries a link back to the full episode. Your listeners do the marketing. New listeners arrive pre-sold by the best 30 seconds of your show.

  • ✓Works for audio-only podcasts — no video footage required
  • ✓9:16 and 16:9 exports for every social platform
  • ✓Auto-generated subtitles from your transcript
  • ✓Each clip links back to the source episode
Export formats
9:16
Reels · Shorts
16:9
YouTube · X
Audio in. Captioned video out. In one tap, from inside your transcript.
Try it yourself

We built a podcast all of our own so you can use it to try out PodHerd

"How To Get Discovered" is our show about getting your podcast found by Google, AI assistants, and connecting with the listeners you've been missing. Every episode runs on PodHerd, exactly the way yours would, so before you sign up, you can try out every feature on real content

How To Get Discovered — live on PodHerd
What to try
  • →Search the back catalogue. Type a topic and watch the relevant sections surface in seconds.
  • →Hop between chapters. Jump straight to the part of the episode you actually want.
  • →Make a video clip. Pick any moment and export a captioned video for social media.
  • →Share something. Share a link to an episode, a single chapter, or a video clip.

Join the Herd today to find out how discoverable your podcast could be.

Your podcast deserves to be found. Connect your feed and PodHerd does the rest — transcribing, indexing and unlocking your back catalogue so new listeners can find you. Free for 7 days.