Topic: Wizard Of Oz

The first two steps of the simplified storytelling structure are "Somebody" and "Wanted." This involves identifying the main character—whether it is the business owner, a client, or a fictional hero like Dorothy or Bridget Jones—and clearly defining their specific desire. Establishing what is at stake ensures the audience becomes invested in the narrative.

Voyage and Return stories prioritize the internal transformation of the hero over the completion of a specific mission. Like Dorothy in The Wizard of Oz, business owners often leave the "normal world" of corporate life to learn resilience and self-belief in the unfamiliar territory of entrepreneurship. The narrative arc concludes with the hero returning to their life with a new perspective and values.

The first two steps of the framework involve identifying the "Somebody" and what they "Wanted." Examples include Dorothy wanting to return to Kansas and the Airbnb founders wanting to keep their apartment while building a business. Establishing a clear protagonist and their specific desire allows the audience to understand the stakes and become invested in the outcome.

The "Somebody Wanted But So Then" structure is applied to the Wizard of Oz and the host's personal business growth to demonstrate its versatility. Listeners are encouraged to write these five words on a piece of paper and draft one sentence for each to create a post or email. This method ensures that even complex stories remain easy to follow and focused on a central theme.