Topic: Storybrand

Following a 2019 training in Nashville to become a Certified StoryBrand Guide, a practitioner initially doubted the feasibility of charging £1,500 for a homepage. After realizing clients valued the clarity and results provided, the price was increased to £2,000 and eventually £4,000 for a Foundations Package. This shift in pricing mindset led to a six-figure revenue year in 2020.

A client named Nick chose to work with a StoryBrand guide despite her being the most expensive option in the UK at £4,000, compared to competitors charging £1,500. Nick cited the guide's deep understanding of his vision and high energy as the deciding factors. The anecdote illustrates that for ideal clients, the feeling of being understood outweighs the specific price point.

Following StoryBrand Guide certification in Nashville in 2019, initial hesitation regarding a £1,500 minimum price for homepage copywriting was overcome by positive client reception. By refining the "Foundations Package" and adding deliverables like brand messaging guides, the price increased to £4,000. This shift in pricing mindset led to achieving six figures in revenue by 2020.

A client named Nick chose a £4,000 website package despite receiving quotes of £1,500 from other StoryBrand guides. The decision was based on the provider's deep understanding of his business vision and the perceived value of the connection rather than the cost. This case study illustrates that premium clients prioritize being understood over finding the lowest price.

Experience as a StoryBrand certified guide demonstrated that hundreds of people with identical training still deliver work differently based on their backgrounds. Previous training in the Lightning Process, NLP, and clinical hypnotherapy now informs current work in helping clients reframe limiting beliefs. These diverse educational backgrounds act as the "seasoning" that makes a professional service unique.

Donald Miller's book, Building a Story Brand, emphasizes the importance of the guide role in marketing and content creation. Classic stories provide archetypes for this relationship, such as Rafiki guiding Simba in The Lion King, Mary Poppins assisting the Banks family, and Mr. Miyagi training the Karate Kid. These guides provide the framework and wisdom necessary for the hero to achieve discipline and self-belief.