Topic: Rafiki

2 chapters across the catalog

Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story
Episode 50 15:17 - 18:04

50: Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story

Pop Culture Mentors, Mr. Miyagi and Rafiki Examples

Classic stories like The Lion King, Mary Poppins, and The Karate Kid serve as examples of the guide-hero relationship. Figures like Mr. Miyagi and Rafiki empower the protagonists to find balance and remember their identity rather than fighting their battles for them.

Ep 11: How to show up as the person your ideal client is searching for
Episode 11 10:35 - 14:12

11: Ep 11: How to show up as the person your ideal client is searching for

Famous Guides in Fiction, StoryBrand Framework

Donald Miller's book, Building a Story Brand, emphasizes the importance of the guide role in marketing and content creation. Classic stories provide archetypes for this relationship, such as Rafiki guiding Simba in The Lion King, Mary Poppins assisting the Banks family, and Mr. Miyagi training the Karate Kid. These guides provide the framework and wisdom necessary for the hero to achieve discipline and self-belief.