Topic: Foundations Package

Following a 2019 training in Nashville to become a Certified StoryBrand Guide, a practitioner initially doubted the feasibility of charging £1,500 for a homepage. After realizing clients valued the clarity and results provided, the price was increased to £2,000 and eventually £4,000 for a Foundations Package. This shift in pricing mindset led to a six-figure revenue year in 2020.

Following StoryBrand Guide certification in Nashville in 2019, initial hesitation regarding a £1,500 minimum price for homepage copywriting was overcome by positive client reception. By refining the "Foundations Package" and adding deliverables like brand messaging guides, the price increased to £4,000. This shift in pricing mindset led to achieving six figures in revenue by 2020.

Increasing the price of the Foundations Package to £4,000 allowed for a shift away from a "factory" model of churning out work. Higher pricing protects a provider's energy and allows for full immersion in each client project, ensuring better results. Setting standards through pricing attracts clients who share the same values and respect the provider's expertise.