Episode 23 • • 22:42 - 25:34
23: Episode 23: The story your pricing is telling
Capacity Management, Transitioning from Volume to Quality
Increasing the price of the Foundations Package to £4,000 allowed for a shift away from a "factory" model of churning out work. Higher pricing protects a provider's energy and allows for full immersion in each client project, ensuring better results. Setting standards through pricing attracts clients who share the same values and respect the provider's expertise.