
41: Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
LinkedIn Organic Reach, Evolution of Platform Engagement
The discussion shifts to the changing landscape of LinkedIn, noting that active posters have increased from 1% to 3% of the user base. This shift in supply and demand has caused organic reach to decline, mirroring the trajectories of Facebook and Instagram. While high impressions were once easy to achieve with simple selfies, the platform now requires more strategic, high-quality content to maintain visibility.


