Topic: Noticed

Niall Ratcliffe, CEO of the LinkedIn agency Noticed, joins the podcast to discuss the effectiveness of storytelling in B2B environments. He addresses common misconceptions about LinkedIn being too formal for personal narratives, emphasizing that business is fundamentally conducted between humans who value trust. The conversation introduces Ratcliffe's background in scaling a personal branding agency.

Niall Ratcliffe details his career path starting at age 19 at a London marketing startup focused on personal branding. He recounts witnessing clients raise over £10 million in venture capital and generate seven-figure revenues solely through LinkedIn direct messages. These observations led him and his brother Morgan to leave their jobs and launch Noticed, which has since grown into a leading UK LinkedIn agency.