Topic: B2b Marketing

2 chapters across the catalog

Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
Episode 41 • • 0:54 - 2:34

41: Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe

Niall Ratcliffe, LinkedIn Content Strategy for B2B

Niall Ratcliffe, CEO of the LinkedIn agency Noticed, joins the podcast to discuss the effectiveness of storytelling in B2B environments. He addresses common misconceptions about LinkedIn being too formal for personal narratives, emphasizing that business is fundamentally conducted between humans who value trust. The conversation introduces Ratcliffe's background in scaling a personal branding agency.

niall ratcliffelinkedinb2b marketingpersonal brandingnoticed agency
Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell
Episode 4 • • 16:03 - 17:33

4: Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell

B2B Storytelling Relevance, Human-to-Human Business Connections

Sherry Bevan of Sherry Bevan Consulting asks about the relevance of personal stories when selling to corporate clients versus B2C. The response emphasizes that all business is human-to-human, noting that HR directors look for cultural fits and shared values when choosing partners or outsourcing services.

b2b marketingsherry bevanhr directorscorporate saleshuman connection