Episode 4 • • 16:03 - 17:33
4: Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell
B2B Storytelling Relevance, Human-to-Human Business Connections
Sherry Bevan of Sherry Bevan Consulting asks about the relevance of personal stories when selling to corporate clients versus B2C. The response emphasizes that all business is human-to-human, noting that HR directors look for cultural fits and shared values when choosing partners or outsourcing services.