Topic: Marketing Disconnect

A prospective coaching client experienced immediate friction after realizing a coach's feisty social media content was generated by AI rather than the coach herself. This disconnect between the digital persona and the real person on the call led to a loss of trust. The incident highlights the risks of using language that does not naturally reflect a business owner's true personality.

A coach with 20 years of experience working with CEOs and founders was found to be charging only £149 for a 90-minute deep dive session. This low price created a significant disconnect between her high-level expertise and her market positioning. Such pricing tells a story that the transformation offered is low-value, potentially alienating the high-level leaders she aims to attract.