Topic: Linkedin Marketing

The discussion touches on the pressure to adopt every new platform, such as LinkedIn or TikTok, simply because others are doing so. Hine and Peyton discuss the importance of enjoying one's work to maintain consistency, which ultimately drives growth. They also address the difficulty of stopping an unenjoyable task due to the "treadmill" effect of previous time and effort invested.

Niall Ratcliffe, CEO of the LinkedIn agency Noticed, joins the podcast to discuss the effectiveness of storytelling in B2B environments. He addresses common misconceptions about LinkedIn being too formal for personal narratives, emphasizing that business is fundamentally conducted between humans who value trust. The conversation introduces Ratcliffe's background in scaling a personal branding agency.

Adrian Close, who runs an online training academy for first-time managers, doubled his business within 12 months by incorporating storytelling into his messaging. He shared personal experiences ranging from working at Butlins to diving with sharks and climbing mountains. These narratives helped him build authority and trust with HR managers on LinkedIn.