Topic: I Am List

Managing mindset through journaling and a present-tense "I Am List" helps counteract subconscious negative self-talk. Men often focus on what they haven't achieved or what they want less of, rather than their desired identity. A brief anecdote mentions friends from Chicago being fascinated by the "Mind the Gap" announcements at London tube stations.

The "I Am List" is introduced as a core coaching tool within the Courage section of the 3XE formula. This practice involves journaling and repeating present-tense identity statements—such as "I am a winner" or "I am an entrepreneur"—to train the Reticular Activating System. Professional athletes, including downhill skiers and Formula One drivers, are cited as examples of elite performers who use similar visualization and mental anchoring techniques.

The "I Am List" is presented as a reprogramming exercise to replace negative self-talk with positive identities such as coach, runner, and investor. Comparing the human brain to ChatGPT, the host explains that the quality of output depends on the quality of the input provided. By using these affirmations as a mantra, individuals can condition their reticular activating system to default to a creative, solution-oriented mindset.