Sunday, 16 March 2025

The Power of ‘I AM’ – How Mantras & Affirmations Rewire Your Mind for Success

Mastering the Reticular Activating System allows modern fathers to filter out failure and reprogram the subconscious mind for elite performance in business and fatherhood.

By The Jonnie Jensen Show | 25m listen | 9 chapters
The Power of ‘I AM’ – How Mantras & Affirmations Rewire Your Mind for Success cover

About this episode

Johnny Jensen challenges the prevailing narrative of the Western men’s mental health crisis by introducing the High Value Man Project and the 3XC Formula for psychological resilience. Drawing on a grueling personal experience during the 2007 New York Marathon, Jensen demonstrates how the mantra 'winners never quit' serves as a cognitive anchor to override physical exhaustion. This framework positions mental focus not as a luxury, but as a biological necessity for fathers navigating modern pressures.

The Reticular Activating System (RAS) acts as a neurological filter that dictates external reality based on internal focus, a concept supported by the teachings of Dr. Wayne Dyer and Esther Hicks. By implementing the 'I Am List'—a core component of the Courage coaching pillar—men can reprogram subconscious fears rooted in evolutionary survival instincts. Jensen cites the resilience of Rocky Balboa and the visualization techniques of Formula One drivers to explain how 10-week coaching cycles at the High Value Man Brotherhood facilitate identity shifts. These methods proved vital during Jensen’s own period of personal crisis involving divorce and his brother’s suicide, where affirmations transformed suffering from a permanent identity into a temporary state.

Tony Robbins and Landmark Education provide the philosophical backbone for choosing specific 'ways of being' to navigate social anxiety and professional networking. Jensen invites listeners to join the U2.0 program to combat the isolation found in digital spaces like The Man Cave Facebook group. The session concludes with a call for fathers to claim a £150 power call by reviewing the show on Apple Podcasts or Spotify.


CHAPTER 01 / 9 Discussion

Johnny Jensen Show Introduction and Review Prize Announcement

Johnny Jensen introduces the podcast, focusing on helping modern fathers achieve better relationships and results through the High Value Man Project. He encourages listeners to leave reviews on Apple Podcasts or Spotify for a chance to win a "power call" coaching session valued at £150. The episode's core theme is established as the practice of using mantras and affirmations for personal development.

johnny jensen· high value man project· apple podcasts· spotify· power call· mindset

00:00 Men, everything's always working out for me or around me everything works. These are mantras that I use on a regular basis to focus, to crank up my energy and actually get the results that I want. What are you saying to yourself on a regular basis? Roll theme. Welcome to the Johnny Jensen show, where modern dads discover how to create the true riches, relationships and results they deserve. Get your high value man blueprint and join our community at highvalumanproject.com. Let's go. Men, welcome to the Johnny Jensen show. It is my absolute pleasure to have you here.

00:44 Once again, whether you're watching on the live or following, subscribing to the podcast, it is great to have you here. On that point, make sure that you get yourself over to Apple podcasts or Spotify and leave me a review. I'm cranking up the reviews because they help spread the word. You know, we've got to get the word out there. The high value man message to as many men in the world as we can, as many dads in the world as we can. And I am giving, giving away, yes, prizes, prizes. For the best review of the week, it doesn't have to be positive, although clearly we would like it to be positive. But if you if it makes me laugh, if it's if it's well thought through,

01:28 then you could be the reviewer of the week and you get a free or a prize of a power call with me. That's an hour call, normally £150, £200, £150, $200 to work through a key, like a key challenge, a key target in your world and to put the high-value man principles around that to really turbocharge you towards that result. So get yourself over. In the show notes, there's links to Apple Podcasts and Spotify. So to make that easy for you. What are we talking about this week? This week, it is all about the idea, not just the idea, but the practice of mantras, of affirmations.

CHAPTER 02 / 9 Discussion

New York Marathon Anecdote and Winners Never Quit Mantra

A personal story about running the 2007 New York Marathon illustrates the power of the mantra "winners never quit." Despite being physically unprepared and struggling halfway through the race, internalizing empowering thoughts and picturing family at the finish line allowed for completion of the event. The narrative emphasizes that the results of difficult endeavors are found at the finish line, requiring mental focus to overcome physical pain.

new york marathon· triathlon· endurance· mantras· affirmations· mindset

02:12 These are things, empowering phrases and statements that we say to ourselves. As I'm wandering into this episode, I'm realizing that I posted this on Facebook in a number of groups this week and a whole bunch of people replied with their mantras, with their, what they say to themselves. So I should have bought that. I should have that ready here, ready for this show. You just get caught up in. I'm very focused on making sure that this happens on a weekly basis. And sometimes, well, as this is the example, clearly, if I'd gone back through those chats and pulled up some of the mantras that other people had left, that would be bloody useful, bloody sensible.

02:57 But I haven't done that. I'm just looking now on Facebook as we're doing this. That's why I need an editor, what do they call it, a producer? I need a show producer to sit in the background and do this. It could take forever for me to go and find some of those. But anyway, we'll come to that. A mantra that I use, I'll tell you one of the ones I really use is winners never quit and quitters never win. But I just trim that and leave it with winners never quit. And for me, the magic of that mantra, that affirmation is that the result, the result that we're looking for is at the finish line. No matter what it takes, you know, the New York Marathon, I ran the New York Marathon in about,

03:38 you don't want to know the time. That's the funny part of the story. But in terms of the year, the year was some kind of 2008, maybe 2007. And I'd done a triathlon that summer and done a great time, actually. And then someone said to me, oh, come and do the New York Marathon. And I was like, yeah, okay, go on then. And then it was a sponsored thing. You had to raise a load of money and then it cost hardly anything to go and do it. So, of course, I didn't raise enough money. And I wasn't really prepared. So the whole thing cost me about five grand or some horrific amount of money. And the experience of running the marathon, no surprise, once I got to about the half distance, which is kind of the distance I've been running for the triathlon, my body was just like, what are you doing?

04:23 Stop. This is the end, right? And oh my gosh. What got me through that was winners never quit, winners never quit. The magic, the result is at the finish line. And I finished it in some sort of like five hours or something horrific. It was, it was almost getting, I think it was like it was almost getting dark by the time I finished. But the magic was at the end. Like the experience was at the end. If I'd listened to some of the thoughts that were going through my head during that race, during that marathon, the ones that I didn't create, you know, I was.

04:59 was putting in there, winners never quit, the magic's at the finish, you know, and putting pictures in my mind of different coaches, Rob and Mary in Chicago, the junior guard events, my dad telling me, you, if you don't get up, you're going to die on this mountain, like those kind of messages, you know, picturing my wife at the time and my kids at the finish line, like that kind of putting those empowering thoughts in my mind to drive me forward, that's what kept me going. If I'd listened to the you're tired, you're hungry, your knees hurting, your back's hurting. If I'd listened to all that, I would never ever have finished. And that's the message.

CHAPTER 03 / 9 Discussion

Reticular Activating System and the Psychology of Focus

The discussion shifts to the biological and psychological mechanisms of focus, specifically the Reticular Activating System (RAS). Referencing Dr. Wayne Dyer, the segment explains how changing one's internal perspective alters external reality by filtering environmental stimuli. This cognitive filter explains phenomena like noticing specific car models or hearing relevant song lyrics based on current thoughts and emotional states.

reticular activating system· wayne dyer· law of attraction· psychology· mental health

05:42 That's the lesson. What you tell yourself on a daily basis is either lifting you up or kicking you in the bollocks. And it's hard. She's not there. It's not working. I don't like the business. I don't like making sales. I'm running out of money. Like, it's not like, it's not, we're not talking about broken men here. We're not talking about people that aren't winning. But we are talking about what it takes to focus the mind at a level where you can perform, a level where you can pull the future you desire towards you. And it is a state of mind. You know, we get what we think about all the time. I've read, and I say I've studied, like, I don't think I've ever studied in my life, but I have read.

06:23 That's not true. That's not true. It springs to mind because my boy's got his mocks at the moment and I'm watching him struggle with revision, but nonetheless, that's a separate subject. I've studied plenty of things. This idea of what goes on in our minds and how what we repeat to ourselves makes a difference. Dr. Wayne Dyer, like when the when the way you think about things changes, no, don't always get this wrong. The way things, the way you look at things, basically it goes, when you change the way you look at things, the things you look at change. There you go. That's exactly it. When you change the way you look at things, the things you look at change.

07:05 And it's that message that goes into your brain that either pulls the subject towards you or pushes it away. And that's our reticular activating system up here in our brain. It's kind of, it's there as a filter. It's there to focus us on what we're thinking about, about what we want to a degree. It pulls in the law of attraction and that sort of side of things. It's also about how we stop ourselves going crazy. Like if we took on board every single sound, sight, smell, you know, that's going on around us, let alone what we're thinking and feeling about it, we would go mental. Our head would be like, oh, that's too much. So our rads will focus our mind on what we want.

07:46 It's why you hear breakup songs after, you know, love songs after a breakup, or it's why you see red Audis when you're thinking about buying a red Audi, right? I don't know why I said red Audi. I do have a red car as a Spurs fan, like red, but I quite like, you know, it's like, I don't have many red clothes, but I don't wear red on a match day, but I do have a red car and I do look quite good in a red t-shirt. But don't tell anyone, don't tell any Gooners, that's for sure. I'm just trying to see here if I can pull up any mantras that people have left. Oh, here we go. Here's one. No, no, because this could just throw me into the group rather than into my chat. Oh, I guess I could search up

CHAPTER 04 / 9 Discussion

Reprogramming the Mind with Esther Hicks and Tony Robbins

Techniques for reprogramming the subconscious mind are explored through the teachings of Esther Hicks and Tony Robbins. By repeating phrases such as "everything is always working out for me," individuals can counter natural self-preservation instincts and doubts that stem from evolutionary "saber-toothed tiger" fears. A quote from the film Rocky Balboa is used to highlight the importance of resilience and moving forward despite setbacks.

esther hicks· tony robbins· rocky balboa· affirmations· self-preservation· psychology

08:31 my own conversation, couldn't I? But the things that we tell ourselves matter. And you can reprogram your mind by repeating these things to yourself over a long period of time. Esther Hicks's book, Ask, No, Not Ask and It Shall Be Given. Or maybe it is called that. I think it is actually. Brilliant woman. I don't really know her backstory, actually, but very much around this sort of psychology and the way the mind works. Their famous one is everything's always working out for me. Everything's always working out for me.

09:11 That's my impression of her voice, by the way. What's his name? Tony Robbins. He's got every day in every way I'm getting faster. Yes. Every day in every way I'm getting stronger. Yes. Every day in every way I'm feeling happier. Yes. Like that is repeatedly reprogramming your mind. And you might think that sounds like, oh, that's flipping weird, Johnny. Why are we going to do that? The thing is, you're doing it to yourself all the time. But you're doing it in the opposite way. And it doesn't have to be some negative, horrible spiel that are like, you know, like you're some flipping, you know, victim and you're suffering. It can simply be a doubt that creeps into your mind about the result that you desire happening.

09:53 Now, if you imagine you're an elite sportsman, sports person yeah any thought of i don't think i can do this or i don't think i can beat that person imagine a boxer getting into boxing i'm not sure i can beat this guy whollop it's gonna punch you straight in the face and the energy that it's gonna take to get well hopefully you haven't been knocked down but the energy that it's gonna take to to to to absorb that punch and keep moving forward to uh what does the rudder rocky say in rocky rocky uh balboa um it ain't how hard you can hit it's how hard you can get hit and keep moving forward that's that's what winners are made of something along those lines um

10:37 it's you know it's it's it's it's give fueling yourself to keep going so when you don't take control of this the natural doubts and concerns creep in and they do that because our our brain is also trying to protect us is that a good idea should you really be doing that is it going to work out what's she going to say you might look an idiot you might get shot in the head you might get kicked in the hybrids like like our we have a self-preservation system inside us which which wants us to you know fight offline it wants us to stay alive okay now clearly not all these thoughts and decisions are about staying alive but that's where the machine comes from is the dipping saber-toothed saiga tiger going to eat us or are we going to spear it and take it back to the cave that's where these thoughts were pre-programmed

CHAPTER 05 / 9 Discussion

High Value Man Project Courage Coaching and the I Am List

The "I Am List" is introduced as a core component of the Courage section within the 3XC Formula for living. This practice involves journaling and repeating present-tense identity statements to prime the brain for success, similar to the visualization techniques used by Formula One drivers and Olympic skiers. The segment argues that success is available to anyone willing to implement these consistent mental disciplines.

3xc formula· i am list· high value man project· visualization· elite performance

11:27 from so we have to recognize that in the modern day and program it into our mind i was at my boy's uh football trial last night and this is in part where this subject came from is prepping him correctly as we're driving over there is absolutely vital he's a 15 year old lad it's like brains scattered all over the place exactly like mine was and we've got to mix it up a combination of titting about playing some tunes and in amongst that half hour drive sowing the seed of this is going to work out this is going to you know this is this is the moment you've been waiting for if you

12:06 do what you know you're capable of if you keep cool if you show up and engage and shake the guy's hands and introduce yourself to a couple of people like you know if you really put yourself on the front foot you're going to feel great and if the thoughts that are running through your mind are consistent with that and the result that you want then you've a great more you know you're you are a great deal more likely to achieve that outcome that's the power of affirmations and you can harness this and we do it in the courage section of the 3xc formula for living inside the high value man project inside of courage is a section in the coaching called the i am list and

12:55 it's this exact process and it's not like oh how are you going to go all the way and learn and remember that but it is simply inside of your journal inside of you know whether it's your phone or the wall by the toothbrush or you stick it in your car like there's a place in your day where you repeat to yourself your i am list i am daddy i am friend i am lover i am entrepreneur i am investor i am podcaster i am funny i am happy and thriving in life i am the source of my success i'm the recipient of all the blessings and joy that is owed to me

13:35 i am moving towards the life i desire i am a winner like these are messages to your brain to your reticulate activating system that you're in control of and when you journal about it when you repeat them on a daily basis when you have it there you'll see it um very much like i talked about boxers before but you know something we used to watch a lot of um you know was uh ski sunday like downhill skiing you you you can see them at the start that they bang their poles they bang their helmet they're like you can see them particularly slalom skiers they're they're picturing the race down the down the track you see formula one drivers

14:16 doing it as well and this is what it's available to you to harness these these people who are at the top of their game you know top 10 in the world you know getting paid millions it didn't just happen and wake up they haven't gone and developed a load of weird things that that are completely outside of all of our reach what they're doing is putting into practice what is available to all of us but most of us won't do it and that's the magic of you know the secret of success is it's not that secret it's just that most of us won't do what it takes so mantras and affirmations affirmations are easily available to you you've got to decide what works for you which which are those power power plays that work for you

CHAPTER 06 / 9 Discussion

Landmark Education and Choosing Ways of Being

Drawing on concepts from Landmark Education, the discussion focuses on choosing "ways of being" to navigate social and professional situations. By consciously selecting empowering descriptors—such as being a "passionate introvert" rather than just an "introvert"—individuals can shift their performance at networking events or in daily life. Listeners are instructed to create written lists of present-tense affirmations to facilitate this identity shift.

landmark education· ways of being· introversion· networking· self-identity

15:01 slightly different but in a similar vein um is your ways of being you know if you if you follow me a lot you'll know i reference different work i did around landmark education quite a lot and this this idea of your ways of being and being able to choose them fits into this as well because who you're going to show up as in any given situation is up to you a bit like the football academy thing last night if you have got on your mind i'm a bit nervous i'm thinking about how it went wrong last time so i'm doubting my ability i'm um

15:39 i'm scared like these are all very near i'm boring i'm i'm i'm i'm i don't know how to sell i'm i'm crap at speaking in front of a room of people i'm an introvert is a classic one that people have as a negative rather than just owning who they are i'm a confident introvert i'm a passionate introvert like that's much better than oh i'm an introvert so your ways of being if you notice as you're going into a situation or when you're waking up in the morning what's what's that feeling what's that thought in your mind you're like okay that's not going to work for me how can i shift that what is what are three empowering words that i could

16:19 choose that are going to lift me up and push me forward that are going to create something happen to be bold and to be alive and to be playing dancing in the conversation like the classic ones you know um what would that be like what if you showed up like that full of pride um and relaxed and and willing to dance in the conversation like whoa okay that's cool i can see myself at a networking event um being effective and and being someone that people want to meet much more than i'm i'm nervous and and tired and and really would rather be at home so your affirmations and your i ams fall into you know around that as well

17:03 make a list get a piece of paper this is the i am exercise in practice and you you create the i ams in a in a ideally you know not ideally but definitely in a present tense so like it's something that you already have not i am going to be an investor i am going to be a property developer whatever it is i'm going to be a coder right i'm going to be an ai entrepreneur you say i am i am this i am fit i am strong i am loving i am daddy i am friend i am bold i am pride proud i am dancing in the conversation i am alive with the experience of life

CHAPTER 07 / 9 Discussion

Overcoming Personal Crisis through Affirmations and 10-Week Cycles

A personal account details using affirmations to navigate a period of intense crisis involving divorce and a brother's suicide. By flipping negative thoughts into a list of "I am" statements, the speaker was able to view suffering as a temporary experience rather than a permanent identity. The segment suggests a 10-week cycle, as used in the High Value Man elite coaching groups, to see measurable changes in mindset.

divorce· suicide· grief· mental resilience· coaching cycles

17:47 saying that writing it in a journal putting it out on in front of you on a mirror and looking at that mirror as you're saying it can like it can't fail to lift you up it can't fail to reprogram your mind and i'll tell you one thing as well when i really learned the power of this was in a desperate time after my marriage the breakdown the divorce my brother's suicide like it was a very desperate time the dark cloud the negative thoughts that were running through my mind around this is broken how on earth am i how did i get here why is this happening it's not fair all very negative

18:27 things and if you think about those as negative things what they're doing is is like grinding you down a weight whereas if you flip it if you create a list of i ams that are going to push you through that that then this moment that you're simply experiencing right now becomes exactly that it's a moment that you're experiencing it's not the end it's not who you are it's just a moment you're getting through on the way to the result that you desire on the way to the relationship to the success to the money to the to the fun to the friendships to the the quality time with your kids like on the way there i am this

19:05 you can write it in your journal you can receive read it out in the car you can literally memorize it so when when you think about this conversation mark this day down it might be very unnatural for you to be able to instantly say that in the way that i can but over the over the next 12 weeks right or inside the high value man uh elite group and elite one-on-one we work in 10 week cycles and we do that three times a year so so pick that as a time span and see what the difference is even if just starting with one week see what the difference is

19:42 between now and next whatever it is next next sunday from here i am now but what next seven days look like with putting the practice of i am affirmations and mantras into your life personally it's a game changer it's it's not even that mind-blowing it should be bloody obvious if you shout at a dog if you shout at a young kid they they cower if you talk down to your partner for a period of time they withdraw and go into their shell

CHAPTER 08 / 9 Discussion

High Value Man Brotherhood and the U2.0 Program

The High Value Man Brotherhood is presented as a free entry-level community that provides access to the U2.0 video program. This resource is designed to help men master their mindset and fulfill their potential through foundational habits like exercise and quality social connections. The speaker emphasizes that the tools for a better life are already built into human nature and simply require activation.

high value man brotherhood· u2.0 program· community· mindset· personal growth

20:20 so it's it's it's up to you to lift up the people in your life as i'm sure you would want to do but it's also up to you to lift yourself up to be the coach in your own corner and ideally to put people around you who are going to do that themselves who speak power and lightness into your life i would love to know what some of the things are that you say to yourself clearly and i could have searched this up before right clearly i've got loads people have been people have been dropping them into my into my um into my what's it called facebook

21:02 let's quickly go down shall we no no no no and plus who knows which groups i've dropped it i promise to be better i promise to be better i promise to make enough money that i can have a podcast editor and producer who's going to go away and find all this stuff for me like i said let me know if you are not part of the high value man brotherhood which is our entry level it's our free community which gives you the opportunity to go through the u2.0 program which is a short set of videos to give you the basic foundations of the high value man life then get yourself in there just go to highvalue manproject.com forward slash join group that'll get you in there if

21:48 you are on um any of my socials then just simply flipping ask for it right if you comment man on various things it will get you the high value man uh blueprint and that'll give you a link inside of the of the brotherhood as well to pick that up everything that you need inside of your life to be the man that you want is within your reach and power sure you can go away and learn new things but but the the magic of of life is that it's it's already been built into us it's not really something you've got to go away and learn too much right you don't have to become a ninja you know like to master this you want to chop boards and fight things and then maybe you do

22:32 but if you want to remaster your own mindset if you want to wake up feeling awesome every day it's as simple as the things that you do what you say to yourself the amount of exercise the quality time you spend with people doing work you love getting out in the fresh air like it's all available to us and yet most of us don't do it reading the book learning something something new it's all available to us and that's what we do inside the high value man project it's about leveling up and being the man that you are meant to be fulfilling your potential achieving all your ambitions why why would you want to be anything less than that it doesn't make any sense why would you suffer and put up with anything less than that oh i can go right off on one for a couple of minutes i'm in a group uh a group in particular on on facebook and the bloke that runs it is a top bloke uh the man cave it's grown massively right it's only a couple of years old it's

CHAPTER 09 / 9 Discussion

Men's Mental Health Crisis and Podcast Outro

The episode concludes with a reflection on the current state of men's mental health, referencing a Facebook group called The Man Cave. Despite modern connectivity, high rates of depression, suicide, and loneliness persist among men in the Western world. Johnny Jensen invites listeners to join his elite 90-day coaching cycles to transform their lives before signing off with a call to share the message with other fathers.

the man cave· mental health· suicide prevention· loneliness· johnny jensen

23:26 up to about 8 000 people now it's specifically about men's mental health it is bleak in there it post after post after post is men talking about how they're struggling how they're suffering and and and to me it's mind-boggling it's mind-boggling that that here we are with all this information around us never been so easy to network and connect and go and do things that we love particularly in you know in in in in the western world in in in in countries that are thriving and yet across the board loneliness depression obesity flipping mental health suicide you know divorce i think i said divorce like it

24:16 mind-blowing literally and the answers aren't that hard and that's to a degree what the high value man project is about you will have you know i'm not going to go into it now at 25 minutes in but go back and listen to some of the other podcasts come and get yourself involved in the brotherhood and in regards to the elite group and the elite one-on-one then i'd absolutely absolutely love to tell you more about that to help you look at what's possible for you when you get inside one of the 10-week cycles or when you work one-on-one with me, how you can level up within just 90 days.

24:52 You can take control of your life, transform your health, your mindset, and in turn, your experience of life, the relationships, how other people experience around you, so that you truly thrive. So that instead of waking up and going, can I do this again? You wake up with thinking, yes, let's flip and go and have this. Let's go and take on the world. Let's go and have some fun. Let's go and be the man I want to be. Share this around with men in your world. Make sure that we spread the message. My name is Johnny Jensen. This is the Johnny Jensen Show. And I look forward to seeing you on the next episode. Let's go. Thanks for tuning in to the Johnny Jensen Show. Be sure to subscribe, leave a review, and share it with fellow dads.

25:36 Creating the life you deserve starts with you. Get your high value man blueprint and join our community of motivated modern dads at highvalumanproject.com. Let's go.