Saturday, 6 June 2020

Mastering Success And Happiness - podcast with George McGerhin

A recruitment mogul reveals how he rebuilt an eight-figure empire from the ashes of the 2008 crash while transforming his physical health through ultra-endurance racing.

By The Jonnie Jensen Show | 1h 21m listen | 25 chapters
Mastering Success And Happiness - podcast with George McGerhin cover

About this episode

George McGerhin and Jonnie Jensen challenge the modern culture of participation trophies and ADHD over-diagnosis, arguing that shielding children from failure stunts their resilience. McGerhin, an ultra-marathoner and recruitment mogul, details his physical transformation from a 290-pound executive to an elite athlete after a blunt interaction with a four-year-old served as a health wake-up call. The conversation centers on the 'pro' mindset required to overhaul one's health, business, and parenting dynamics in a post-pandemic world.

McGerhin recounts the collapse of his first recruitment firm during the 2008 financial crisis and his subsequent pivot to a fully virtual, eight-figure business model. He outlines a management system inspired by Mark Cuban that utilizes structured daily WhatsApp updates to oversee a team of 28 with minimal time investment. Key health strategies include the total elimination of microwaves and processed foods, the anti-inflammatory benefits of turmeric paired with black pepper, and the implementation of intermittent fasting protocols. Jensen also introduces the F5 challenge, a 14-day program designed to help fathers integrate these high-performance habits into their family lives.

The dialogue shifts to the grueling mental demands of ultra-marathon racing, including McGerhin’s experience being pulled off a mountain by race officials during a North Face challenge in Peru. He cites the influence of David Goggins and Jesse Itzler on his endurance philosophy, emphasizing that the true definition of an entrepreneur is the ability to sustain momentum after being punched down by failure. Jonnie Jensen concludes by announcing the launch of the F5 Mastermind pilot program to help men achieve a ten-percent improvement across their fitness and finances.


CHAPTER 01 / 25 Discussion

Team Superdad Podcast Introduction and Community Mission

Jonnie Jensen introduces the Team Superdad podcast, a community and mastermind designed for fathers seeking to improve their lives, relationships, and finances. Jensen outlines the show's goal of sharing stories from celebrities, athletes, and everyday dads who have overcome significant challenges. Listeners are encouraged to engage with the community via the official website and social media platforms like Facebook, Twitter, and Instagram.

jonnie jensen· team superdad· mastermind· parenting· community· apple podcasts· spotify

00:00 In this episode of the Team Superdad podcast I talk to George McGerhin, an absolute awesome guy and ultra marathon runner. Owner of a incredibly successful recruitment company in the States. Former fat bloke and all-round top guy! I know you're gonna love it... Roll theme Welcome to Team Superdad. Real dads creating their best lives ever! More time, more money, more fun You are not alone you're on team super dad Hello and welcome to the Team Superdad podcast. My name is Jonnie Jensen, I am the founder and creator of the Team Superdad community and mastermind it is a pleasure to have you here dads mums wherever you're listening at home on your run in the car this is the place for dads who want more team super dad is a community like I said of dads that's who are up to stuff you could be a successful dad who's looking to make gains you could be a dad who's struggling a little bit maybe you've

01:05 The The Seeks Secret F is very much in the relationship sphere but we are all about having a great time in our life, falling back in love. Falling back in love with your partner or new partner and having more fun with your kids this is the place to be and our podcast and expert hangouts are intended to be some fun it really is an opportunity for you to put headphones on to put smart speaker on and spend some time with me and my guests

01:52 Some of the guests I try and get, I'm building it up basically. I want to get some famouses on...I've got a list of cool people authors celebrities DJs footballers other sports stars etc but i'm also really keen to make it real i'm also really keen to have just dads on Dad's who've got a cool story to tell dad's who've overcome some sort of challenge Dads who are up to amazing stuff. I mean the world's full of amazing stories right now and so the more of those that we can get on board, the better! If you know someone if you've listened to another podcast if you think there's someone who should come on The Team Superdad Podcast please just send them over to me they can find me on all The Team Superdad channels the website dot com the Facebook groups or page uh just search up team super dad with Team Superdads HQ on Twitter and Instagram

02:40 Come and find me. And more to the point, if you are listening in for the first time welcome! If you're a regular visitor... visitor? If you are a regular listener or viewer let's say then have you left a review yet? Have you left me a review yet? Do it get on over to Apple Podcasts Google Podcasts Stitcher Spotify wherever you're listening in please leave me a review so that we can spread The Team Superdad podcast far and wide And most importantly, help dads. My story you might have all heard of it go back and listen to some podcasts if you want but it's been very much about rebuilding and creating my life the way I planned it not the way actually turned out so with my children and with Team Superdad its all about going out having a great time smashing in the world

CHAPTER 02 / 25 Discussion

George McGerhin Interview Preview and Ground Zero Experience

Host Jonnie Jensen introduces guest George McGerhin, an ultra-marathon runner and successful recruitment business owner based in the United States. The segment highlights McGerhin's dramatic physical transformation from being clinically obese at 135 kilograms to his current fitness level. Jensen also mentions McGerhin's unique life experiences, including spending three months working at Ground Zero following the September 11 attacks and traveling in Peru.

george mcgerhin· ultra marathon· obesity· ground zero· recruitment· peru

03:32 And that's really what George is all about. What a top guy! I got introduced through a fellow podcaster who'd had him on their podcast and so he's in America, I got hooked up with him through his team... Really slick. I got the meeting invite down, sent over, he sent over his info, I sent over the briefing And then we got chatting and he didn't realise that we were, that we just thought we were getting to know each other. I thought it was the recording and he's...he's got his life working so awesomely! He was just able to say yeah fine we'll just do it now and we had such a chat such an absolute crack. I'm pretty sure we're going to become mates because of this. We're gonna get together in London when he's next over have a beer together. He's a runner not just a runner actually uh ultra marathon runner

04:21 And curiously, as we found out he used to be fat like obese clinically morbidly obese. He said I used to be 135 kilos and from my Biggest Loser USA days i'm thinking 135 kilos like hang on a minute and I got the app out of my phone and converted it into stones and pounds that's 23 stone! He said yeah yeah I was massive absolutely massive so Listen in, like hear his story. Hear how he found out that times...that his weight had to change more than anything and just hear the different moments in his life that encouraged and drove him to step up and to step up and where he overcame hurdles where he saw through his own fears and concerns about getting started And he's just got an awesome life

05:12 From spending summers in Peru to spending three months working at Ground Zero, quite full on sifting through the rubble as one of the team there. If you have any questions, please send them in the comments below.

CHAPTER 03 / 25 Discussion

Flexible Scheduling and the Essence of Team Superdad

George McGerhin and Jonnie Jensen discuss the informal nature of their meeting and the importance of flexibility in a high-achieving lifestyle. McGerhin notes that his approach to business mirrors his personal life, prioritizing ease of conversation and adaptability. They define the podcast's core mission as exploring the intersection of fitness, adventure, business, and the shared experiences of raising children.

george mcgerhin· jonnie jensen· flexibility· podcasting· fatherhood· lifestyle

05:55 On the Facebook group, The Team Superdad Group on Facebook and they go out live on their YouTube channel. So come over subscribe join the group just engage with the community be active be a dad who wants more and you're going to get more by participating in The Team Superdad Gang Without further ado let's roll the interview and I'll see you on the other side Oh good evening, welcome to the Team Superdad podcast. You would have just heard the introduction but now we are into the interview and I've got someone all the way from America here George McGerrin in New York or not too far just outside New York it's been an introduction from another podcast guest that i spoke to and he said you have got to speak to George! And we've just been chit-chatting getting to know each other before and he was absolutely spot on as you can see they're both of us

06:46 If you're watching the video, you can see the both of us smiling away. So we are definitely on the same page as far as fit goes and we've actually both realised that we weren't quite on the same wavelength about whether we were recording this show or getting to know each other so We have been flexible and we're here tonight. Good evening, George! How are you? Jonnie how you doing it's uh I feel like we've spoken about for 15-20 minutes now right prior but i feel like we've done this 18 times already so it's awesome to yeah it's awesome too and you should tell your the audience like the confusion of...I thought it was just going to be a quick intro you know sort of nice to meet ya

07:21 Yeah, totally. And I've got my kids downstairs like on Best Buy because it's Friday night and we've watched some TV and stuff already but no they're gonna be watching Liv & Maddie well into past bedtime but that's cool as well and it's great that someone like yourself can be so flexible you know The idea that, you know we'll get into your what you're up to and your success in a minute but it's great that someone who is achieving at the level you are at but has this flexibility around their time as well. So I think that's an inspiring part of what we can hear more on this evening. Well now appreciate that! But we have...the thing i like about your show is that a lot of things that you stress

08:05 That's not only how I run the business, but that's also how I just do things. Right? So yeah it's uh... Yeah this is- This is like a tiring now and you and I are gonna have a very easy conversation because we could probably be asking you questions as well as you're asking me right? Yeah exactly! And that's pretty much listening for the first time on Team Superdad Podcast. That's the nature of this We generally end up speaking mainly to dads and the essence of it is just about like, how did you get to where you're at? Or what was your story? And sometimes that's fitness. Sometimes it's adventure other times its business and quite often actually, It's a bit of all of it. And in amongst that as well we've got the experiences, very shared experiences of bringing up our kids

CHAPTER 04 / 25 Discussion

Parenting Dynamics and the Evolution of ADHD Perceptions

George McGerhin describes the contrasting personalities of his nine-year-old and five-year-old sons, noting the challenges of managing high-energy children. The conversation shifts to how childhood behavioral standards have changed, with McGerhin and Jensen reflecting on how high energy was viewed in their youth compared to modern ADHD diagnoses. They argue that previous generations were often allowed to grow up without the labels or psychological interventions common in today's school systems.

parenting· extroverts· adhd· psychology· childhood· discipline

08:47 And for anyone that's listening, you know whatever George shares tonight I really encourage you to listen to that from the perspective of your life. Like where could you stretch a little bit? Where could you take a risk? Where could you be bold in your decision-making and and that's really what Team Superdad is about it's about the dads who want more, to be more, to make more and to play more! If you're interested in that then come on over to the Team Superdad website or the community on Facebook just search up team super dad we'll be happy to have you over with us So George, you're a dad. You just told me that? I've got two kids. I've got a nine-year old and a five year old, right? So one's the nine year old he thinks it's cool because i'm on all these podcasts and things He thinks it's a cool thing right yeah But then he said to me he said why don't just people listen to their radio like why were they doing the podcast thing you know so he is kind of a Then I've got a five-year-old who's like the extrovert You know Squared I mean he's just off the wall right but It's amazing how when you have to I mean you notice because if two kids

09:50 The one is so different the other. Well, I'm lucky mine are pretty similar and a boy and girl so they could be into anything different you know but actually both they're both 100 mile-an-hour fully extrovert there's not much space not to be quite honest in my family yeah but um funnily Oh, it's just escaped my mind. My stepson was relatively different but when I bumped into what would be my ex-step mum kind of thing and my story is quite messy she said to me oh you got what you wanted then? And i said what did you mean? She said a blonde haired blue eyed boy and girl! What?! Yeah because yeah when you were kid you always said that you were going to have a blond hair blue eye boi and girl and she was like you've got

10:37 I know what i was going to say now, my kids were just 100 miles an hour and so my ex-wife when she couldn't understand it she said we need to get him tested. What are you talking about? He's too hyper! It's like I never met a kid who wasn't this hyper Welcome to our world kind of thing and no surprise we're divorced. I turned 45 in April, right? When's your birthday? May 12th. Okay so yeah, I'm an April guy so it's...I think it's a great age by the way! I think you're old enough not to make the same mistakes you made 20 years ago, right? You're energetic enough to be able to do things. And then you're wise enough to take a little bit of risk and sort of mitigate some of those risks. But yeah, I think it's a great age!

11:29 But now I think i lost my track here on the age thing. It's funny, literally... We're too excited! I'll go back to that. Proving my point actually what I was about to say is that when we were kids this whole ADD thing didn't exist right? There was no okay you know your little The You know, if they like scrambled eggs and it's too much. They've got a psychologist for that! And I think we were able to just kind of grow up without... It was never a deficit for us. It was just like okay that's the way you are

CHAPTER 05 / 25 Discussion

Youth Sports Competition and the Participation Trophy Debate

The speakers critique the modern trend in youth sports where schools and leagues avoid keeping score to protect children from the reality of losing. Jonnie Jensen argues that shielding children from failure is the wrong message, suggesting that even coming in last is a victory if it involves hard work and improvement. They observe that despite official policies, children and parents often keep track of scores and standings privately.

youth sports· soccer· competition· winning· losing· parenting

12:25 So I see that. And I don't know about you, but here in the United States there's some parts of the country where kids they play soccer or football right and the school systems don't keep score because they don't want the kids to know that losing are winning and... Yeah shocking! You and I were kids it wasn't like this right? Well I talk a lot about this you know I think that you know the fat kid that comes last is way ahead And if he or she works their ass off and the next year they come second to last, then that's a massive win. You know? And so the idea that they're losing and shouldn't be in the race or all that we shouldn't keep count I think is completely wrong message. There's an element of

13:12 When, you know in the little leagues. I know you guys call that our kids playing football soccer They we would keep scoring the match But they didn't keep a league like to see who won the league They kept they kept that kicked him when they were nine years old but the kids knew exactly Of course they did and all of their parents have got a little whatsapp group with it So it's like this complete false reality but yeah at sports days You know and And I used to think, just people in general make comments about the weight and my mind was like okay. I can lose the weight right? But you know it's really much more difficult for you to become intelligent right?

CHAPTER 06 / 25 Discussion

George McGerhin Weight Loss Catalyst and Childhood Honesty

George McGerhin recounts the specific moment he decided to address his morbid obesity after a four-year-old child asked why he was so fat. At the time, McGerhin weighed 290 pounds and suffered from high blood pressure, despite making excuses about genetics. This interaction led him to overhaul his lifestyle, starting with the total elimination of carbonated sodas and processed sugars from his diet.

obesity· weight loss· blood pressure· habits· coca-cola· health

14:20 The Yeah, I think that's 290 pounds. I don't know what is in stone. It says here 21 stone? Yeah, yeah it's pretty and I'm like one meters of like 1.7, 1.77 or something like that a meter so it's not really...it's like five nine and a half. So you were properly obese? Oh yeah! And listen Jonnie, I had the issue where I would say well I don't eat that much. It must be genetic right? And it wasn't genetic! I mean I would just plow through food... Six quarter pounders is not genetic! With a sport leader slurpee or whatever. Talking about how the innocence of kids right

15:23 I was crossing the street and a four-year old said, and I had gone to doctors. And yeah! And I was on all these medicine you know blood pressure and the doctor's like listen You can make all the money you want but if you're not healthy it's irrelevant. Now it's crazy that I run ultra marathons than I've done...I don't know. But crossing the street of four year olds said his mom he said mommy Why is he so fat? About me. He's four, right? And the mom said... I mean the mom wasn't any politer than the fourth-header son! The mum said well he's not fat, he's morbidly obese. Just put a nice label on it! At least they're honest and then the kid responded to the mom

16:14 Will I ever be that way? And then she said, no because you watch what you eat and control what you eat. And I thought Jesus like if I can't fool a four-year old right... I'm not tricking a four year old my body's probably a little smarter than the four year olds internally maybe I should kind of take this seriously and we talked about habits right stacking and other things I'm just not gonna, I used to drink you know sort of Coca-Cola like it was a like I was like I owned the company. It's okay you know what? I'm just going to get rid of soda for my life anything carbonated and... Okay so how old were you when you were this size? Let's say I'm 45. This is let's see 45 this is like 15 years ago yeah so 15 years ago So I mean I used to always do sport and then you get your point where

CHAPTER 07 / 25 Discussion

Habit Stacking and Professional Coaching for Health

The discussion explores how small negative habits can lead to a gradual decline in health, finances, or relationships. George McGerhin explains his transition to a "pro" mindset regarding health, utilizing a team of trainers and coaches to maintain his fitness. He emphasizes that exercise must move from a chore to a subconscious part of one's daily identity through repetition and neuro-programming.

metabolism· habit stacking· business coach· fitness· neuro-programming· health

17:03 where your metabolism catches up and you just, you don't... The same mistakes you make when you're 18 or 19 in terms of how you eat catch up to you when you hit your 30s right? And I was always like sports but you get to a point where it's just out of control. It's funny how one kilo becomes three kilos becomes five kilos and the next thing you know you're like oh my god i just gained all this weight! Yeah but that kind of malaise is interesting for anybody You can like, where in my life is that happening? Is it money? Is it my relationship was all right and then it was average and now it's really bad. Like where has everything slipped down to that level? It's so easy right! So easy to get into that thing you just...

17:47 And there's a couple of things that we talked about this before, when you were coming off the mountain. But I mean that would never happen to me now. I've got a team of people... You know? I've got a trainer guy, I've got a runner guy, I've got a business coach and they've had all these coaches in my life! So it wouldn't happen now but the four-year old was like hey you know and it's funny how these little interactions but if you run a business or your parent Sometimes these little hints, their message is much bigger. Right? Then just the you know the very I was just crossing a street it wasn't anything... No no do you know what i love about those you know my faith journey has been as you know has been a winding road and where I find myself now I have Christian beliefs but I have a very broad faith and

18:41 You know, you could have heard someone say that about you any number of times before then. I did! But it was that day and it was that moment and it was that kid and there was a moment there where that was the right time for you to hear that? And was that the spark for something to change there or did it come sometime after that? No, no, that was the first piece right? Yeah. Then I said okay, need exercise...I mean doctors tell you need exercise but its different like when you go to the gym, you do your exercises For you, it's more of a habit and it's more part of your life. It's not... You know, are you telling your kid to be quiet? Yeah yeah. What- You should get him over here! I don't know what is Rose. Jelly Oh just leave in the pot its fine I'll sort out. Thanks

19:22 Tell me what it is. She's actually trying to be helpful, she's putting the dinner that we didn't eat into tubs to go into the fridge so that's blessed. That's good you know but there are these little things where they talk and speak to you... Right now when you're going to the gym and physically active, it's just part of your life You know, I don't know about you but when I went for a run this morning it doesn't feel like exercise to me or it's like oh it's just part of my thing right? I get up yeah go for a run. But it has to be pushed into that sort

CHAPTER 08 / 25 Discussion

Eliminating Processed Foods and Kitchen Equipment Changes

George McGerhin and Jonnie Jensen discuss the practical steps they took to remove processed foods from their homes, including the radical move of discarding microwaves and can openers. McGerhin explains his rule that if a food item comes from a factory, he avoids it. They also discuss the benefits of substituting white grains with natural alternatives like brown rice and the importance of reading labels to avoid hidden sugars.

processed foods· sugar· microwave· can opener· brown rice· nutrition

20:03 They're like chunks of your day, chapters of your mindset. It's like when fitness becomes something that you just do... I'm a fit person and you were telling me before, you walk to work now and it has become quite normal but even someone who is an ultra marathon runner there was time where walking to work seemed weird to you even though it was 15 minute walk? Right, exactly. And you have to I think there's a sort of neuro-programming right involved where you need to... You know we and the first thing you know so the first five seconds when you and I were on camera I said hey tell me about that book you've got behind? We started talking about all these habit books right? And i'm fascinated by habits. I'm fascinated by it and I'm one of these guys like just personally my team knows that if they say George you need to call Jonnie tomorrow at three o'clock

20:57 I just, I won't call you. It's impossible. But we've learned just the way I sort of function... You know if it's on the calendar then it's impossible that I'll miss that call. It's pretty much, there is a 99.9% chance I don't miss the call right? So as a person you have to figure out what works for me what works is lots of repetition and then it becomes normal. And talking about things I don't use any white sugar. I don't use sugar at all, zero sugar unless it's from a fruit or something like that. That's the only sugar I get and if I want to sweeten something... I don't know if you've used dates? You can put dates in things and vitamins but even that basic habit of not putting sugar in a cup of black coffee... Just my coffee alone must have had 250 calories between the milk and the sugar. You do that four or five times a day

21:54 So, but it becomes a lot of these things I decided to stop these terrible habits and then just create new ones. And substitute them in and a lot of that comes from knowledge as well my ex-wife she got very ill and it was sort of gastro autoimmune type condition so it meant that I went away and learned a load of stuff And I too found out about processed, not just processed foods but highly processed sugar and bread and rice. And simply the fact of if it's white don't have it go to what the natural color is so just substitute brown rice for white rice. It was so funny when Corona kicked in

22:35 Like wildly stripping the shops and everything. All the rice and pasta was gone apart from brown pasta, right? And brown rice! It's like it was the devil's food. Well actually it is the opposite way around that was a healthy stuff Yeah well we had I mean the same problem here right all of the canned goods were gone yeah You could buy you could buy I mean you can buy beans Garbanzos, I mean loose you know like the non canned. You could buy and that's what you should be eating. You shouldn't be eating stuff from the cans processing. My other sort of health thing...I've got a long way to go right in terms of the way but I don't need anything processed right? So if it comes from a factory, it's pretty basic yeah really based It's really like it's a simple mindset If it comes from a factory right I just won't need it

23:22 That's kind of how I see things and, and I don't...I'm not like one of these guys that eats organic everything but in our house we don't have there's no microwave. There's no can opener. Okay wow! I just mean it is there's no need for it. I mean you can eat. No but that's fascinating as well people say like oh how'd you give out smoking? Well for starters stop buying cigarettes or how did you cut down what you're drinking stop buying booze. I've never thought of how would you cut out processed food throw your microwave away and get rid of the tin opener. We're going to talk about

CHAPTER 09 / 25 Discussion

Juicing Recipes and Intermittent Fasting Benefits

The speakers share specific nutritional routines, focusing on the benefits of slow juicing and high-fiber blends. Jonnie Jensen describes a liver-cleansing recipe involving celery, lime, ginger, and cucumber, while McGerhin details a Vitamix blend of spinach, red apple, and lime. McGerhin also discusses his success with an intermittent fasting protocol, typically fasting from 7:00 p.m. until the following afternoon.

juicing· celery juice· ginger· vitamix· intermittent fasting· antioxidants

24:09 So at the moment, I'm really as I did a bit of a test around celery because reading all these people talking about celery. No you're fine it's fine so celery so the whole thing is celery I just bought a masticating slow juicer as well. So, I've got moved from a centrifugal whizzy one for everybody else and juices it that way to a slow juicer which basically squashes it all down and so really squeezes everything so doesn't have any heat involved keeps it more healthier And just for anyone who's not listened this before...I started on Nutribullet That was infomercial type, thats where my journey started basically

24:51 So yeah, so the whole thing of celery then half a lime. A big bit of ginger kind of like half my thumb size. The more I get used to ginger the bigger the bit of ginger is that goes in it but certainly it's good for your liver and gut health and then Oh, cucumber. Pretty much about half a cucumber and so that's like I really green juice sometimes up an apple in there but i'm not really...I've just been trying some different things and similar to what you were saying about knowledge and about knowing what's going into you I was spinach and beets or beetroot for English people lots of carrots so I've just

25:32 Change it up a little bit where I was eating a lot of carrots and now I'm really into celery as an experiment. But, I do still use the Nutribullet what I'll do is make the juice then sometimes put it in the NutriBullet with cranberries or something like real blueberries for that high antioxidant kick. Right there's so many, there's one too if you like but I have a Vitamix machine right? So I take spinach, right? So real spinach. But maybe two cups of spinach. Half of a red apple so it's important that it is the sweeter type of the apple. Half of a lime just the whole thing. Yeah, I love lime! Same thing as sort of the thumb version of ginger and then just a cup or 2 of water 5 cubes of ice blended

26:23 And I drink the whole thing, so it's though. The fiber comes with you and just... Yeah. ...I don't filter it out and that's an awesome... Right now I'm on this intermittent fasting thing where I go from 7 p.m to... Yeah yeah! Which I feel great about. I mean I've done for like 6-7 months now and I've gotten used to it but the spinach carrot... You know? I haven't tried your recipe because from what I know you have to be careful right with too many kind of sends you I'm way past that now. It can make me a little bit gassy sometimes and I'm trying to work out exactly which ones, which fruit and veg does but- Have you tried turmeric? Have you put any turmeric in your- You know what? I've just been reading up on it because I cook with or turmeric we call it over here tumeric.

CHAPTER 10 / 25 Discussion

The F5 Program and Turmeric Health Benefits

Jonnie Jensen introduces "The F5," a 14-day challenge program designed to help men adopt healthy habits in diet, exercise, and family life. The conversation covers the anti-inflammatory benefits of turmeric, with McGerhin noting the necessity of pairing it with black pepper for maximum absorption. They emphasize that healthy living should be viewed as a normal lifestyle rather than an extreme deviation.

turmeric· black pepper· f5 program· 14 day challenge· habits· inflammation

27:14 If I make an omelette, it's quite a nice tasting omelette. But now just realizing is same as ginger you can buy and juice it and the health kick from turmeric is insane so... Well, I think there's a there you have to add black pepper I think because if there's like a clause to the... Oh okay! There are more benefits of use black pepper You have to look that up, but it's... Yeah. Well I'm gonna just put in the finishing touches on a program, a long program called The F5 which is a long programme where I'm just putting the finishing touches on a 14 day challenge and putting sort of basic level of juicing into this 14 day challenge. It's all about adopting one habit in each key area basically so get sweaty each day adjust your diet

28:06 Set a goal for like the two week period. And there's some other stuff around family and fun about hanging out with your kids or date night and catching up with old friends, but you know for people listening you know something like... You've lost a drastic amount of weight went from drinking gallons of Coca-Cola every day to being absolutely fascinated in your health chucking away at tin opener in a microwave and we're having a conversation about juicing! I really want encourage people to realize that Actually, the healthy one is a more normal conversation than the processed factory stuff from a bottle type of conversation. And I don't know...I mean it's been my wife she's like a workout queen

28:50 So she's a stay-at-home mom, right? But the first time she walked into one of these kickboxing classes at this new gym she had signed up for they started coming over. All the girls started coming over and asking tons and tons of questions And then she realized that they thought that she was the new kickboxer. The Jonnie Jensen Show, Jonnie Jensen, George McGerhin, New York City,

CHAPTER 11 / 25 Discussion

Immune System Strength and Hibiscus Tea Alternatives

The speakers discuss the importance of maintaining a strong immune system, particularly in the context of the global pandemic. George McGerhin observes the irony of people wearing masks while chain-smoking, arguing that personal health choices are the best defense against illness. He shares his habit of brewing large batches of loose-leaf hibiscus tea as a sugar-free, refreshing alternative to commercial sports drinks like Gatorade.

immune system· coronavirus· smoking· hibiscus tea· hydration· health

29:32 Isn't I mean, you know is sort of Exactly or you've got the partner that's trying to lose weight and you get Or you get the person that China lose weight and the partner the partner is just you know You can just tell they're not healthy not supportive. Yeah, and you think it just you think about this the refrigerator? Um, um, I mean I'm not trying to be condescending here but some of the breakfast that you see people when are walking down especially in major cities what they eat in the morning To start their day from a, I mean if you know from a fuel standpoint It's just like it's like how do you? I mean they must be crashing by the time after lunch is done. And If don't get sick...I don't know about you but if I don't get sick and having an insect like I just don't get sick. It just doesn't happen That's so important in this new world that we find ourselves in now Is that people got to tune into their immune system and be like what exactly am I putting into myself

30:28 And what could I do to increase that? And, um...I try not be too flippant about Corona because clearly it is something that kills people. But, but I'm healthy enough that pretty much you know... Well, I'll tell if you've seen this in London or have you seen this and I've seen this in New York You see folks with, I mean it's just because of the coronavirus. You see them with sort of the masks covering and then they're chain smoking you know? And your thinking like... Like the cartoon, they're sitting on a branch cutting it. Yeah and sometimes I'm just like running by and iIm thinking like it's not you know the coronavirus probably statistically is probably not going to hurt you. The smoking is not... yeah more so totally totally but there's a saying of health as wealth right? And this is a cool thing my nine-year old

31:24 He said, hey daddy like can I come running with you? And I was like well if you want to come running it's like a five o'clock in the morning thing. You know you gotta show up and be with me and so yeah cool! So now I'm running with my nine-year old. Oh love that, love that. To us its normal to be 45 and feel great but there are a lot of people who are 45 or 50 who aren't able to do that. Totally and I mean, exactly. And he will aside from what you're up to if we can instill that in our children at that age they will grow up with that as just part of who they are and and uh and i truly believe this from my own experiences growing up and i'm putting this into my kids and my family in america who've been such an inspiration to me is that put that health and fitness into someone's life sort of early stage and it just becomes normal for them so then they will always do

32:21 Well, I mean it's so true right. So but the parents...I mean they're there they the kids copy their parents and then you know it's so if you're the um I just I'm just fascinated by I'm fascinated by, and I'm not like a health nut per se. But I'm conscious of if okay so did I eat some greens today or salad? Or how did I eat yesterday? I'm just conscious of what I'm doing right? So here's a great... This is my new version of like it's not I don't drink Gatorade but we have bottles of this in our house there are bottles of it. It's hibiscus you know hibiscus?

33:01 We just take that, the real you know just the loose leaf and we just with boiled water. Just tons and tons of it and let it sit out then we literally bottle it with glass bottles and have that stacked in the fridge. You can even take like a old wine bottle right? The one bottles with screws down instead of corks and and It's a delicious, refreshing and it's also even decent like if you had a spicy curry or something like that. I mean it just refreshing right? It's very refreshing And that's been my new thing the last four five months but at least at home its replaced drinking tons of H2O. I'm drinking that there is no sugar in it right?

CHAPTER 12 / 25 Discussion

Miami Business Failure and the Year 2000 Recruitment Job

George McGerhin shares the story of his early career in the year 2000, when a headhunter lured him from New York to Miami with a high-salary consulting offer. After signing a one-year lease and buying furniture on credit, the German company abruptly closed the office after only three months, leaving him unemployed. This experience served as a pivotal realization regarding the instability of working for others and the risks of financial overextension.

miami· recruitment· bankruptcy· german company· unemployment· career

34:22 I'm going to hunt out some hibiscus and let you know how that goes. Well, listen this health chat is...I'm loving it and we can definitely come back to that. So I've got some questions about your family setup as well but just kind of go a different direction into your business subject. You've got two very successful businesses. You've been involved in recruitment for over 20 years and how you started that business is an interesting story as well particularly for guys who are listening I need to make a change in my life. I'm not really that satisfied in my work." So tell us about what was the inspiration for your, well first of all tell us how great your businesses are doing which I don't mean that as an opportunity for you show off but good but I think it's right... It's a pleasure to be able speak to people who are being a success in the world and you're making a difference too with your staff, the people who come through your business so I acknowledge you for that. But its..I want this to be motivation to people listening

35:19 Right, so I did this. My route was like okay and I was told this at home right? If you as a kid... And i think you have to be careful when your parents sometimes too, you know sometimes your fears are not or they're not really... Sometimes you shouldn't really give your fears and you shouldn't pass them on to your kids. So yeah, I always taught as a kid like many people if you study hard and then go to decent universities and So I went to some decent schools and then I worked at some of the big four like the Pricewaterhouse and Young's of the world. And I received a call from an executive, from a headhunter recruiter

36:19 who was hanging out in Miami, the guy was in Miami and he called me up and he said hey George. And this was in January right so uh in a January and uh how long ago what's all year? So this is now we just...so it's the year 2000 right so we're 20 years down business right so this is literally right so um so he calls me up and I'm it's Miami in January is wonderful weather 25 Celsius, I mean it's just you know New York is like the opposite. 26 below! So he said it was a Thursday and he said hey George there's a German company here...I'm not gonna mention who they are but there's a German company here They're doing some consulting We'd like you to come down and just visit us right? I'm like okay cool When do you want to talk?

37:14 Tomorrow would be great, you know. So I'm like alright fine so the flight's like three hours from New York to Miami. Miami in January is beautiful. New York, like I said is just terrible so I get down there and have you ever been to Miami? Yeah yeah! For those that haven't been to Miami it's kind of like Mallorca... The nice part of it right? It's like Mallorca or maybe Ibiza or Barcelona maybe but just beautiful weather and So, you know I get there and they're like alright George You know we're gonna give you 40 or 50 it was like four year $50,000 more than I was making which was like It was just like And then like this one catch you have to start here on Monday my god Yeah, I can do that. You know like no problem so so III Literally fly back the same day on a Friday then I tell everyone hey, I'm gonna be living in Miami Everyone told me it was the most terrible idea

38:12 and And no, I'll be fine. You know it's like that was fun So I'm there and I think I was there on a Monday But I was there like on a Tuesday right? Yeah, I signed a lease they told me by the way This is you know when you get older you learn not to do this They told me George just take care of the rent stuff in the furniture and we'll take care of you later Don't worry about it okay. I can do that. You know so I sign a one-year lease yeah Miami yeah The first week I buy furniture on credit, like you know by now pay nothing for 23 years. Just financially it was just a mess and so i did that for about two and half three months and then one day I walk in and everyone's like oh man uh everyone's sad you know? Like what's going on they said well we're gonna close down Germany said we're gonna close down the office but we're out of a job there's no... We are done!

CHAPTER 13 / 25 Discussion

Entrepreneurial Beginnings and the 2008 Financial Crisis

Following his job loss in Miami, George McGerhin decided to start his own recruitment firm after observing the lifestyles of local entrepreneurs. While he eventually grew the team to 50 people, the 2008 financial crisis caused his business to collapse, leading to the loss of several homes. McGerhin credits financial expert Dave Ramsey for helping him understand how his "stupidity" outpaced his sales talent, prompting a total rebuild of his business model.

entrepreneurship· dave ramsey· financial crisis· debt· recruitment· bankruptcy

39:10 That was my first realization. Okay, this is maybe you know, this isn't cool So I had asked one of the HR ladies what's next? She said well what you should do is the following You should go collect unemployment and at least you can get paid while you're looking for your next job And I'm like okay makes sense. So I go to the unemployment office and that was pretty much one of the first times in my life, I guess it failed. It wasn't a failure at all, it was just part of learning curve but back then I was like oh my god! And I'm sitting there and thinking...I think I've had the benefit, at least innately, I analyze okay how did I win? How did I lose? What happened here

40:04 Was it my fault? Was it somebody else's fault was at the and I started thinking, and I thought Okay. I didn't really do my homework But at the end of the day I lost my job because somebody else decided just to close the whole office down It wasn't really... yeah I did And then I thought you know what if I and I used to play basketball on weekends with these guys all of them were like entrepreneurs You know they were just One guy sold fruit, he exported fruit. He wasn't the brightest guy Another guy was really bright and had a computer programming company And another guy... But they would just show up with these cool cars They all had their own business I thought okay, I'm gonna start my own business now This is what i'm going to do So uh My plan was To walk into one of these recruiting companies Kinda hang out there for a couple months

40:55 Just to be able to buy some time and then you know, so that's what I did. I walked in this went to this one firm the guy was super cool he convinced him to hire me for free right and just a couple months into it we decided like I Was naturally good at it And and he said listen like hey Let's be partners or let's just go do your thing? I'd do my thing and you know It's probably yeah, you're gonna have a great future ahead of ya He was a super cool guy Yeah And then he convinced me, like you need to listen. You said you want have your own business? Like you'd be great at it! You should do it! You should do it! So I did it and then it went...I mean you think it's good that gets better or doesn't get better. It gets worse. Having a business is really difficult. I think I mean just the pivot point like you have to it's really difficult not as sexy as Instagram nonsense you see with something like that right

41:46 So I went from like being broke to, and I don't even know if it's the word broker you know for three years right? It was worse. And then I just knew in my heart you know I knew I didn't want to work for somebody else. If i was going to fail I wanted to fail because it was me yeah and the one thing I really liked about what I did which was to me a huge challenge is that as an owner or entrepreneur You literally get paid to the exact penny Right? That you're worth. Yeah, and there was no more time for excuses of like okay I'm underpaid right? I was paid exactly... And i'm still paid today exactly what I've... Right so that's what I love about being an entrepreneur and having and being able to create things You're paid exactly your worth in the market you know So there's no marks like my boss is terrible well you know you're the boss right so uh three years into it year four

42:39 Things went really well. I then hired up to 50 people, I had 50 people on my team so it's like a zero-to-hero sort of story. All of my clients were banks financial institutions insurance companies and then in 2008 2009... I was going to say you're in 2000 but I've done the math there and I was thinking okay that's coming now 2008 yeah So what happened? By then There's a financial guy here in the States, Dave Ramsey. Yeah I know him yeah! I'm debt free!! So i was just a disaster financially. I could look up there I think... there we go, Dave Ramsay, Total Money Makeover on the... It's just up there.... so you'll appreciate this he started talking about...so I went from back to zero

CHAPTER 14 / 25 Discussion

Virtual Business Models and Executive Branding Services

George McGerhin describes rebuilding his company as a fully virtual entity in 2009, long before remote work was mainstream. He currently operates two distinct businesses: an eight-figure executive placement firm and a seven-figure executive branding service. By leveraging the same pool of high-earning clients for both B2B and B2C services, he created a synergistic revenue model that requires no physical office space.

virtual office· skype· executive branding· b2b· b2c· revenue

43:32 I think i just lost like two or three homes at the time you know, because it was a disaster right? I was just financially messed. He said you get to a point where you outsell, your stupidity catches up with your... I forget what he says but- Stupid taxes or something like that yeah? No but I was a good salesperson but my stupidity eventually outpaced myself. Yeah okay right! So thats what happened so i had to build again and I had offices and people it's just disaster and I thought okay if I can do this again And this is more in line with the way I live now and the way you live. How would I do this? First of all, I'm going to tie 10% not to the church but 10% to some emergency business fund so every time the McGerhin group gets some sort of sale—I don't care if it's a dollar or $100,000—10% will go into some sort of emergency cash fund right? So i'll do that okay cool

44:28 Never again will I have an office. I'll have a, I'll have an office maybe you know that I rent for myself but my team will be totally virtual right? And this was like 2009 it didn't really... It wasn't really a thing. Wow okay that's, they call it the trailblazer there in that respect. Skype had just come out and I think you could change your number so that it wouldn't look like you're calling from Skype and there was a thing called Vonage and I was like oh cool! So I started to hire people and then, so now we have 30 people right? But we've got two businesses. One is an executive placement business that's a native figure of business a year And then the second business is a branding business. We're working with people that are making from $300,000 a year to four to five million dollars right a year. It's like the who's who of... That's like a personal branding business. Yeah it's executive branding On the search side

45:25 The second thing, which is the executive branding. It was just that you know, if your clients ask you the same question over and over and over for help You can pretty much create that into a service then you could sell it. And That's what we did so That was just a mistake If enough people asked you the same thing over and over and over you think okay well obviously they see me as an expert Why don't I just charge them for it? And see what happens yeah as a beta test and we kind of beta tested That's a seven figure year business, right? The interesting thing is that the smaller business let's say it creates relationships and gives us an excuse to go after the big... because it's the same buyer. Same pool yeah! One's a B2C play one's a B2B play but the B2C customer is also your B2B customer right? Yeah in my digital marketing work for last 20 years

CHAPTER 15 / 25 Discussion

The 4-Hour Workweek and Business Systems Implementation

The discussion turns to the transition from high-stress "hustle" to a managed lifestyle business. George McGerhin explains that after reaching high revenue targets, he realized his quality of life was better at lower income levels, leading him to study books like "The 4-Hour Workweek" and "The E-Myth Revisited." He focused on implementing systems and processes that allowed him to step back from daily operations while maintaining profitability.

tim ferriss· e-myth· delegation· systems· lifestyle business· michael gerber

46:21 So, I've been in my own businesses for the last 10 years until I started Team Superdad. Worked with a lot of recruitment companies and so it's just that virtual cycle of the person you place becomes the person who retains you as the agency even when they leave they become your client again or they become... Exactly! But we but the hard part about that is sort of acquisition of the client right? How do you get to that because they already know they're already using somebody right there's a relationship form But if you can get into a different angle, which is the lower price point it's much easier. So that's kind of the business but the model we have now is

46:59 And everybody on my team, I mean, I've got somebody...I've got an awesome guy from the UK. He lives half of his time in South America and the other part he's in Northern England. It just...I've got a lot of people that you just...it's not a lifestyle business but I can live and work and then whole four-hour work week hanging out at beach in Mexico like I've done that right? The truth of that though is that it's not like a three-week thing. It took me, I would say 14 or 15 years to figure out how to get to that right? And that as a specific, was that a goal you had or just evolved as your life evolved and you're like to start with? You had to hustle and you enjoyed working that amount of time. But then with your partner in your children at the business got to stage where it could support you being less involved or was it always a goal that you wanted to have that balance? Right I... It was never the goal. The goal is always just like if I work hard, work hard, work hard

48:04 But you get to a point where financially, it's almost like you need to work. You always need to work but you get to the point where it feels... you're like okay I'm financially doing fine but what's that? I'm going to plug my computer in so it doesn't hang up on me here. So you get to the point where financially, you say like is it really worth all the... I don't know if this happened to you but when I thought okay at least in the business. Okay if I make $100,000 for the business like I'm a rock star okay cool If I make 200 grand in this business, man. I'm gonna be a rock star right? If i make half a million In this business, I'll likely better and you realize that You're not as happy...I mean you were happier at the $150k point Yeah And you were at the half-a-million dollar point No, I hear that from a bunch of people I've interviewed yeah It's just it's a quality life issue So I got to the point where I thought okay

49:02 I can either do this for the next 10-15 years and just hate it, or I can decide to, you know just to reinvent the wheel a little bit. And I started reading all these books like The 4-Hour Workweek and E-Myth Revisited Yeah, yeah, I like that one. Yeah, and uh...I might have a chance to meet Michael Gerber by the way so but they're reading all these books about time management in delegation and focusing on your why? And I was like huh! I could do that You know and I started to implement systems and processes and

CHAPTER 16 / 25 Discussion

Mark Cuban Management Style and Daily WhatsApp Updates

George McGerhin details his management system, inspired by Mark Cuban, which involves a single daily WhatsApp update from his operations manager. The update covers six specific areas: pipeline, current deals, team issues, guidance needs, finance, and general observations. This structured communication allows McGerhin to manage a team of 28 people with minimal time investment, focusing only on high-level tweaks and weekly strategy calls.

mark cuban· management· whatsapp· pipeline· finance· delegation

49:54 I run one person, he runs the rest of the team and I just deal with...I pretty much just deal with him. Yeah And he sends me an update once a day via WhatsApp right? With..and i'll read this to you so you can see So some your listeners that have How it goes but it's pretty much It's the same format every day The WhatsApp message and its um... I'm gonna read there is always There's...this is based on Mark Cuban how he manages all these startups and things Okay Um Its uh These are the topics that he goes over. Yeah, so these are exact topics every day It's the same format and he fills me in right just as an update pipeline doesn't have a pipeline you know for certain things So good, you know things we might close deals like current deals that we've gone on team issues Technical or system or tools issues right guidance? So like does he need any guidance anything okay

50:47 And then the next thing that finance, so it gives me the financial look. This is daily right? Once a day I get an update on this and then we've got... And in the last piece is observations right? That's it! There are six topics every day It's the same thing. Please say them again because some people wouldn't have been paying attention and then when you said those are the six things, they'd be like oh my gosh what were they again? I'm sorry about that. That's just human nature especially when we listen to podcasts The first thing is pipeline which is clients that were pretty much about the clothes right? We call it sort of bread in the oven right

51:32 The second thing is sort of like pipeline, but they're deals. Sometimes maybe somebody there's a deal you're working that's not going that well or it is going well and they are not really your pipeline but there are deals so its the second thing. The third thing is team right any team issues or team updates. The next thing would be guidance right do you need my guidance? So you're managing him and he's telling you whether he needs any guidance The next piece is finance, so he tells me the financial part of it.

52:18 And then, you know which could be technical issues. It could be tools issues Gmail's not working the website's down right? You know whatever yeah and then the last thing is observations right in terms of his observations of what we should do now We started out with him just telling me hey George here's all the problems What do I do that's how he started out and Then I learned you know listen Let's, and it was taking me a lot of time to respond back right? You know with what I would do in step by step. And now he tells me what's going on, He gives me a solution of what he is going to do right? If i think there is a tweak then I'll tell him the tweak if not then just go okay like in line you know okay okay okay. And literally copy paste okay okay six times and give him a little tweak that once a day every morning at 9am I get a whatsapp message from him

53:14 And then we do it once a week call, team meeting right? We do this conference call and I would zoom in things like that. Are you confident that he's then managing that down in a similar way to... how many is he managing that down too? He's got 28 people right yeah And then he's got three people on his team that he's liked it so much that he's actually started to do it now. He uses my system with them! Yeah, of course yeah I've got that... So now it's kind of what we've done and then we do our tea meeting and during the tea meeting everybody is able to sort of talk about hey here are some revenue ideas or heres kinda whats not working. This is every week we stress the same thing

CHAPTER 17 / 25 Discussion

Automate Delegate Remove and Game Design Philosophy

The speakers discuss the "Automate, Delegate, Remove" framework for business efficiency. George McGerhin encourages his team to identify time-wasting tasks, such as manual data entry, so they can be replaced with software or eliminated entirely. He refers to this as "Game Design," where the entrepreneur has the freedom to structure their professional life and environment, including the choice to forgo traditional corporate attire like suits and ties.

automation· crm· pareto principle· game design· productivity· james clear

54:02 And this is the thing, it's like Jonnie tell me and this is you know usually sometimes you kind of bitch about your boss. You know if I was my boss I wouldn't do this or this is a waste of time or this is terrible I don't why we do this right? So I encourage my team to say that. I want to know why you think that and then just give me a solution so we talk about can we automate, delegate, remove, pause or stop right? And i tell my team you know it I want to start removing things from your life so we don't have to do it So every week people tell me, hey George you know what I'm spending three hours a week on a signature scraper on an email. Can we buy a signature scraper that goes into the CRM so i don't have to do it anymore? We've been able to automate some of our business and that's going to help us later on when we're gonna start scaling but that's gonna help us scale later on

54:52 I love that. You're going to scale the eight figure business, good work! That's a nice thing to be able to do. That's the second time this week i've heard automate delegate remove So the guy was just talking about how he manages his time. He said, because it was two guys hosting a webinar together and they were, they worked together and Suraj was saying to his business partner, you're a machine! You just... when I first started working with you, I couldn't believe how much you logged like you kept track of stuff And he said, now having been working together for four years I totally see the power of it because there's no waste with you. There is no waste and that's when he then took over and goes yeah yeah yeah automate delegate remove. The other thing is that you can also pause right? Sometimes pauses are good

55:41 One of our projects we had, I think we had spent like $40,000 on a website. It looked great and everything else but it'd taken so much time out of my own day that I told the developer, hey listen, we're gonna put this on just timeout real quickly and he was like how do you... $40,000? You should say timeout! Like i don't get it yeah And I explained to him, I was like listen I've got a way bigger problem trying to solve here right now. Like I get it, it is a lot of money But I need to, so i think it goes back to that Pareto 80-20 you know kind of principle as well. You know what are your core...I mean I can tell you I have a board my office is a mess today but I'm gonna show you on the board it talks about and there's a guy we talked about James Clear Atomic Habits for Austin to look up he talked about you know what are your top drivers and I try to focus my day on sales generation revenue strategy

56:32 and I call it game design, but it's pretty much process improvement. The beautiful thing about having you know like you get to control your own life and your... You get the design of your own game! Like that's a cool thing right? It's just a cool thing. What was last time you had worn a suit and tie? Exactly. I can't think, for a business situation i don't know so if i'm going to London to present something maybe I would have but even then it would normally be a pair of jeans and a blazer type thing exactly and you know this right? If you walk in and there's a meeting and there's there's a bunch of guys in suits and ties and the guy that's not in suit and tie like who's the guy you need to be worried about right? So yeah oh so I mean I'm in like

CHAPTER 18 / 25 Discussion

Defining Entrepreneurship and Decision Speed

Jonnie Jensen reflects on his own identity as an entrepreneur, recalling a period where his agency generated £350,000 annually before facing personal and professional setbacks. He discusses the importance of "decision speed" and momentum in building a new venture like Team Superdad. George McGerhin validates Jensen's entrepreneurial spirit, citing his willingness to take risks and adapt to changing circumstances.

entrepreneur· success· digital marketing· momentum· decision making· mindset

57:25 Under Armour, you know what I mean? But that's the beauty of having your own... running your own game. It's called Game Design. You get to design the way you need to do things and... And I had an interesting conversation with someone the other day and they were talking about she said to me, Do you think you're an entrepreneur? And I was like, Oh! I don't know I think there's a spirit inside of me which is, and then where I was pausing was just around my level of success. At one point in my agency we did 350k in a year it was our third year, we had five staff, at this big event that I was heading up that was running twice a year. In dollars or pounds? In pounds so yeah we were pushing for 400K

58:20 That was, that was growing and it was being a success. And then loads of life troubles happened and um, and it started to go the other way but, but to lose track of well no there was that success there so don't say oh I'm not a success because right now is not going as well as I wanted it too or Deciding that I was making a change from the digital marketing to Team Superdad and then you're like, okay well now what does success look like? Because i'm starting from the bottom. Starting something completely new And so I paused for a second there and I thought, I'm not sure. Now she said to me, you know, I've worked with a lot of entrepreneurs who said the thing that she was trying to stress this point to me where she said about working faster Jonnie like making decisions faster almost like that

59:07 And I really took that on board because, because I can see that actually the momentum and the speed at which, which I could be moving at. There's no reason why it can't be just some sort of And I think you have to be able to adapt, right? With this everything. It's just... You have to be able to adapt

59:54 I would peg you as an entrepreneur. It's just an interesting question to be asked and catching myself pausing. For you it is normalcy, right? By the way, I want to make a comment to folks that are listening You had showed me your list of all these things that you wrote down when you came off the mountain, right? Yeah. I don't know if you've thought about this and I think like... That is the piece of paper! So in your story and i'm just telling him, you know, your version of the story is you focus on the mountain and then you come down and write down the list but if you think about this part like what about the guy

CHAPTER 19 / 25 Discussion

Mountain Resilience and the Entrepreneurial Mindset

George McGerhin praises Jonnie Jensen's courage for a past experience involving a mountain expedition during a blizzard. He uses this as a metaphor for entrepreneurship, arguing that the true definition of an entrepreneur is someone who can be "punched down" by failure and consistently choose to get back up. They agree that accepting the cyclical nature of success and failure is essential for long-term survival in business.

resilience· blizzard· risk assessment· failure· mindset· persistence

1:00:41 The guy that actually had the courage to go up the mountain in the first place. You went up the mountain, right? And that's also I think part of your story Because not everybody does that, right? And the fact that you were even there up to... I mean it's like when you were saying hey George. I was in this mountain and it was like couldn't see anything and I got down and I started writing things down. I was hearing as well Like shit! The courage to go up there and be up there just already speaks sort of how you are right so That's why to me You're an entrepreneur It's not you know what I mean? You're already taking risk and assessing things. And I don't know if you've thought about your version? No, that's brilliant! That is...I love that and I hadn't thought about that before either so my exactly my big thing about the story was The brainwave, the vision, the idea that we there's other dads out there who want more from their life and actually We already know the people around us. We just need to make it happen That was-that's the fabulous story for me but actually like you're saying other people are gonna hear that story and be like

1:01:45 You're up a mountain in a blizzard, crossing a crevasse roped together. Lost! Exactly that's to me is the cool part of this story is the letter or the writing part but you know the cool part of the story is that fact that you're out there right? Like yeah that's the wind to me right and I'm sure you had 100 things you've done before that. A lot of people have been mentioned too at that time it was just difficult your difficult time your life A lot of people would have just given up and said, you know what? I don't really feel well. I'm not going to do anything for myself and they just wouldn't have been even on the trip right so it's uh There are two ways that there is this might be sometimes very American but

1:02:32 There's two ways to lose, right? You can lose and kind of just be like okay I'm gonna get up right away cool it's part of the game you know. Well i think Americans are very good at that we're very good at like oh! We lost so let's just get up and do it again but there is a good way to lose and losing and I don't know, maybe next year it's not going great for me. I don't know that right? However, I do know that if it doesn't go well for me, that's cool you know, I can take that but I'll get up again and uh...I think that's what an entrepreneur is when you finally accept that piece that everything's gonna be cyclical And even if I hit a rough patch, I'm still gonna get out That to me is a real entrepreneur It's not the like you get punched down and you stay down If things went terribly

1:03:32 You would do it again, right? You would just get up and do it again. Yeah. And that's actually part of my notes I've written here and this is the perfect way sort of as we go into the last few minutes you're an ultramarathon runner right? We were talking there about getting up from tricky situations and keeping on going. There can be no greater metaphor for that than keeping running when you're, I've done a marathon and I've done some triathlons but the idea of an ultra-marathon is...I don't think it's not so much mind blowing for me. I know I could be up for it but it's just about getting to that point being ready and actually signing up for it. Jonnie, let me tell ya, that's a mind

CHAPTER 20 / 25 Discussion

Transitioning from Marathons to Ultra Marathons

George McGerhin explains his unconventional path to endurance sports, having completed several ultra-marathons before ever running a standard 26.2-mile marathon. He describes his first major race as an 80-kilometer (50-mile) trail run that lasted between 8 and 14 hours. McGerhin argues that the primary barrier to such feats is a "mind blockage" rather than physical limitation, encouraging others to make bold decisions and simply say "yes" to the challenge.

ultra marathon· running· endurance· mindset· 50 miles· trails

1:04:16 That's a mind blockage thing going in your head because if you've done a marathon, I know for fact you can do an ultra-marathon. I say this because I had never done a marathon...I'd finished three or four ultra marathons. Let me ask my point was gonna be about bold decisions like what does it take to make bold risky decisions and Dovetailed perfectly into what we were just talking about the mountain and being an entrepreneur. So yeah, so sorry please carry on but that's that was the way my context was like what does it take to make bold decisions? Well I think you just need to say yes right like it's... You can.. Like I can tell right now if you tell yourself I can do this ultra marathon thing right you'll do it! It's.... When I started getting a little fit I'd run at like a 10k event and then I'd run half of 21K

1:05:08 and And he was doing ultra marathons and some other people were doing these marathons. Just so everyone knows, this is part of your weight loss journey isn't it? This is where you... I think by then I was already... You slimmed back down but just so everyone knows this wasn't when you were 20 years old. This is more recent times. Yeah yeah. So this is like...I've been running probably for 10 or 11 years now since when I started and But I was running with these guys and we're running along, and I was like oh cool tell me about the ultra marathon thing. He's like yeah so do i do And one of the marathon runners said during the run he said Yeah but George you should run a marathon first before you run an ultra-marathon that's just the process.

1:06:19 and Well, like he's not really the expert on like you know what I think. Yeah and then I said to my ultra friend, do you think i could run an ultramarathon without ever running a marathon? He was like yeah you can totally do it! So that's what I did so I must have run three or four ultramarathons before I even ran my first marathon Just let people know how far is an ultramarathon Mine was 80km so it's 50 miles

CHAPTER 21 / 25 Discussion

David Goggins and the Living With a Seal Story

The conversation highlights the influence of David Goggins and the book "Living With a Seal" by Jesse Itzler. McGerhin recounts how Itzler, a wealthy entrepreneur, invited Goggins to live with him and provide intense Navy SEAL-style training for a month. They discuss Goggins' legendary mental toughness, including his ability to perform 1,000 pull-ups in a single session, and recommend the audiobook version for its humor and motivational impact.

david goggins· jesse itzler· navy seal· endurance· pull-ups· audible

1:06:57 It was trails, so it's like some of them go from 8 to 14 hours. So it's... I mean you eat a lot right? You're running or walking you're eating. Yeah, I've read, well listened to David Goggins book and Have you heard, he became well known because of Living With a Seal. Have you read that? No I haven't and just so you know when we were talking about your business loads of what you were saying sounds very much like...I'm just listening to the trillion dollar coach at the moment Bill Campbell He was like the coach and the business exec to Apple and Google Like loads of competing companies who shouldn't have had

1:07:38 And he's working with them all. That's why they're called the Trillion Dollar Coach because it's fascinating, very... So his premise is what? Because that's probably a book I'd read. He came from a sports background. He was a high school and college football coach And then he just ended through a change of jobs and a chance meeting, ended up in Silicon Valley. Okay! And basically was his whole modus operandi about putting teams together and raising people up as leaders had just generated success after success after success. This is great book... He's dead now and he wouldn't contribute but so they after his death the

1:08:20 The author went around and spoke to loads of people who'd worked with him, put it all together. It's called the Trillion Dollar Coach. Brilliant! But the ultra book I've read... David Goggins and the other one... So there is a book called Living With A Seal which is Jesse Isler right? He... And this was how David Goggins became semi-famous right? So Jesse Isler was this, he was an owner of a professional sports team. His wife is a billionaire right? And he signs up for this ultra marathon you know with him and his like I think it's...I'm paraphrasing here yeah and it's like eight buddies or ten buddies they've got this cool tent you know coolers and cool seats and fans and like you know and this guy shows up with just the lawn chair uh I think it was like a bottle of water in like a rag or something like that

1:09:10 sits down, and he... you know. Jesse Isler says to the- He asks the gentleman who happened to be David Goggins like where's your team? He's like no there isn't a team it was just me right I'm doing this by myself so Goggins runs this whole event which is they said was like absurd he finishes and then he just leaves it doesn't wait for his medal No ceremonies gets his chair and leaves So Jesse Isler decides I'm gonna look this guy up And then he reaches out too many said listen I'm in New York City I'd love you to live with me. He was a SEAL, Navy SEAL. I'd love it if they lived with me in New York City and just trained me and like just give me what you got in just a month." And so Jesse Isler talks about the audio book is much better than actual written. It's hilarious! It's one of these books where if you're in your car... No that's why I loved audiobooks But it's one of these things where if you're in your car you'll literally not go inside So listen for 10 more minutes

1:10:08 It's a terrific, he is just extremely funny. And he talks about how you know He would take him out running or he'd say listen You need to do like 1,000 push-ups I mean sorry pull ups and Jesse was sort of like I can't do one! He's like well We're not leaving this gym today until you do 1000 and it's just absurd But then but he never talked about who the person was because the person Goggins didn't want really notoriety right? Yeah. And later on I guess you know he became... Goggins is a great, yeah he's like an example of just I mean he's just uh just an interesting guy. He's a beast right? Yeah totally and listen we could talk for hours right but um no i know i know um Just briefly as you finish like what what's been your...I just want to ask one final thing As we wrap up just about sort of your kind of family just sort of how do you how What was it like your success

CHAPTER 22 / 25 Discussion

Pain Management and Failure in High Altitude Racing

George McGerhin shares the grueling reality of ultra-marathon running, noting that the enjoyment typically ends after the first five hours, at which point the race becomes a mental battle against the body's urge to stop. He recounts a specific failure in Peru during a North Face challenge where, after 70 kilometers, race officials pulled him off the mountain due to safety concerns regarding altitude and timing. He emphasizes that failing to finish (DNF) is a part of the learning process and should not be taken too seriously.

peru· north face challenge· altitude· dnf· endurance· pain threshold

1:11:02 Measure for your family, but as far as the ultramarathon it was what's the worst experience? Of an ultra marathon runner so far. I mean this is just my experience pretty much after five hours. I don't care how No one enjoys any of it after about five six hours like it's pretty fun anymore That's been my experience The interesting thing about that is you You actually, instead of it hitting you and your mentally become...you're actually waiting for it. Like you wait for the moment where you say okay my body is telling me to stop so I've learned to wait for that moment right? And then when that happens you think okay

1:11:45 Now I'm sort of at normal. I'm at the normal stage, I should be right? So that's one of the internal secrets of people who do longer distance events and there is a pivot point where your body tells you hey listen just call it a Do Not Finish or for people who don't, just stop now and some of these events are like circuits so it's worth stopping but yeah You have to kind of appreciate some of the pain points as well, right? It's part of the process. I don't know...I was in a mountain in Peru for an event 80 kilometers. I was up there for like 12 hours and I got lost by two hours and they literally after 70 kilometers

1:12:28 They pulled me off the mountain because it wasn't safe for me to be there. So I didn't...I trained for a year for that and I didn't finish, not because I stopped running it was because they told me like hey brother you can't run anymore! We're going home we're closed! Yeah like it's not safe anymore you know? Like Uranus and this was in altitude and things it was a North Face challenge totally just it was hard But I didn't finish the event. Like, there's things that... but you think okay i'm a failure and then finish like I've learned you know you look I don't know life is short You know what? I mean like you don't need to take those things too seriously, you know And uh, i'm not I don't know It's just it's one of these things where and this is a you brought up something about this is important for me kids My my i've got two kids. Everybody thinks their kids are well adjusted but I mean I have two kids that are pretty well adjusted They're not spoiled um they

CHAPTER 23 / 25 Discussion

Family Legacy and Training for Endurance Events

George McGerhin asserts that family is his true legacy, prioritizing his children's well-being over financial success. He describes creating fun, active environments for his kids during the pandemic, such as "balloon volleyball" and backyard soccer. As the interview concludes, McGerhin provides Jonnie Jensen with practical training advice for a future ultra-marathon, suggesting a "double long run" strategy on weekends to build necessary stamina.

family· legacy· parenting· soccer· marathon training· values

1:13:23 The Jonnie Jensen Show, You've got your thing, it's like a, like a, it's the Georgianese kids or me and my dad that is something you created with them. Yeah we created I mean with this whole, you know the coronavirus thing they're not going to school so they become You know, like World Cup champions in the backyard with the soccer and football. And we created volley... I don't know it's like balloon volleyball inside the house with a shoe and yeah, it's pretty normal but if I had choice to be this is just where I am but if I had choice between family or money I'll take the family 110% of time there's no question right? So that's some people choose money over the family To me I think that's mistake

1:14:26 I think the family, that is your legacy right? It's like however you teach your kids. Like you're three kids they're gonna teach their kids the way you taught them and that's way more important than any financial success you can have or even failure if financial failure is a big deal. If your kids are well adjusted then to me that's a big deal. Yeah! You've done your job there for sure I appreciate your show. Yeah, you've already asked me... You already answered where i was leading to on that end point about kids and family there. George it's been an absolute pleasure! There are definitely more opportunities for us to catch up in chat

1:15:10 I've heard and learned so much from you this evening, especially about my ultra marathon entry which obviously is now pending. You should totally do it! If it's one of these things you've had like an inch to do... So when you train for your marathons you did one long run on a Saturday right? That's what we did usually So you just do, you're gonna think this is crazy. You just do two long runs so you do one on Saturday and you do one on Sunday the Sunday instead of going like hardcore you can walk for 30 minutes... you can run for 30 minutes walk for 30 minutes run for 30 minutes walk for 30 minutes until they get used to it and then little by little you know it's kind of like you just stop walking and then you can pretty much after about six months... And you just keep jogging okay yeah Yeah! After about four or five months here you can do a double long run double Saturday

CHAPTER 24 / 25 Discussion

Positivity in Media and Rejecting Negative Podcasts

George McGerhin shares a recent experience where a different podcast host canceled his appearance because he was "too upbeat" for their audience of depressed listeners. McGerhin and Jensen discuss the importance of surrounding oneself with positive influences and knowing where one's message fits best. McGerhin expresses his goal of appearing on 200 podcasts to share his story of transformation and optimism.

positivity· depression· podcasting· mindset· media· optimism

1:16:01 You know, it's like 30k and then you can do a 30k on Sunday. It kind of becomes normal so... Well I will certainly be if when that time comes i'll be blasting through even more books on Audible that's for sure! Yeah awesome man So George uh you know obviously your in terms of what you do in the world is not really relevant for people trying to search you up and connect with you but Do you share your story ongoing? I know you're on a lot of podcasts. Is that what people should do, they want to hear more from me and just look out for your own podcast or...? Yeah so i've got... So it's uh..I think I've been on like 25 podcasts in the last couple months. We didn't even get to that! You've got a target of 200 or something yeah exactly It's like I think I'll be another 80 or something but it will be 200 right

1:16:46 And I'll tell the story if you don't mind. Yeah, go for it. The negative podcast that was supposed to be on today that we turned down just for your audience... So there was an email that we had received today—I was supposed to be in a podcast before Jonnie's show and the host said hey George, he had sent this email to my team—we might have a problem because a lot of my podcasts are They're kind of, you know... they're not really doing well and they're not really happy souls. And they are coming out of a depression and George might be a little too upbeat for our audience He might be a little bit to positive for the story For people that we work with in our listeners I just told my team all listen like yeah

1:17:40 Like, send them our condolences. And a book on positivity! That was an odd... like I've been on a lot of programs by the way this is one of the most enjoyable ones i've been on Thank you We've been on two hours now it feels like it's five minutes But that was interesting so I think you have to know who you fit in well with and who don't fit in well with I'm not one of these guys that's like, oh life is terrible. Oh it's the government is you know? It's not like that I see so that was a podcast I was supposed to be on today that we kind of said... So you've swerved a bullet and you're on Team Superdad with me! That's absolutely awesome man. George well you are certainly a team super dad member uh it's an absolute pleasure to have been talking to you. I have no doubt that we will talk again in the future and um until then the weekend's coming up. Have a lovely weekend with your kids

CHAPTER 25 / 25 Discussion

Team Superdad Outro and Upcoming Mastermind Launch

Jonnie Jensen concludes the episode by reflecting on the interview with George McGerhin and challenging listeners to improve their lives by 10%. Jensen announces his own upcoming personal goals, including returning to the dating scene and launching the F5 Mastermind pilot program in July. He invites fathers to join the Team Superdad Facebook group for updates and thanks the audience for their continued support.

jonnie jensen· f5 mastermind· dating· pilot program· community· london

1:18:36 Wow, wow. Loved that! Probably the best interview I've done probably the most enjoyable interview It was just like old mates basically and so fascinating. So I just love his get up and go, he's living just outside New York as you heard um an eight figure business a seven figure business ultra marathon runner epic epic! So my question to you guys is where can you step up? What is it about your life what have you got going on where would you where do you want to go 10% bigger 10% more for me

1:19:30 The big challenge next coming up down the corner is, is dating. We're going to get back into that realm somehow somehow... Probably by asking someone out, probably that's how we're going to get back into that. But also kicking off Team Superdad and really making this the worldwide force I plan it to be so look out for the Just One Goal challenge coming up and The F5 Mastermind which is launching in July My goal is to get 20 dads onto that first...the first running of that program You know? I guess it's a pilot but the exciting thing about the pilot is when we get to shape it

1:20:07 The Jonnie Jensen Show, Jonnie Jensen, George McGerhin, New York City, Jago, Rosie, New Join the group so you get to see all the updates and thanks for staying this long. Thank you so much, The End Bit is the best bit whether you're in a car on a run or I don't know where else could you be? Cooking food maybe! I know that i listen to podcasts all over the place So thank you for joining me. I'll see you on the next podcast Team Superdad out This has been Team Superdad Find us at teamsuperdad.com