Topic: Schema Org

1 chapters across the catalog

Under the Hood
Episode 8 4:06 - 5:50

8: Under the Hood

Schema.org and Structured Data for Podcast Hosting

Structured data follows the schema.org vocabulary, allowing platforms to explicitly label titles, descriptions, durations, and transcripts for search engines. Many podcast hosting platforms fail to prioritize this markup, causing Google to index show notes as generic blog posts with audio rather than specialized podcast content. This technical legibility is increasingly vital for AI systems building topical databases of existing podcasts.