Episode 6 • • 8:42 - 11:31
6: Stop Writing Bad Show Notes
Metadata Optimization and Strategic Category Selection
The discussion shifts to the technical metadata fields in hosting platforms, such as show descriptions and category tags, which dictate how apps like Apple Podcasts and Spotify render a show. Tom explains the strategic advantage of choosing specific subcategories like "investing" or "careers" over broad categories like "business" to reduce competition and increase chart visibility. While category browsing is a marginal gain, it contributes to the overall "marginal gains stack" for discovery.