2 chapters across the catalog
Retention Metrics, Optimizing for High-Quality Podcast Visits
A critique of the SEO industry suggests that podcasters should optimize for retention rather than just initial impressions or download spikes. Success is defined by attracting listeners whose search intent aligns with the show's long-term value, ensuring that the "right" visits are prioritized over total visit volume.
Pricing Back Catalogue Listenership, Industry Standards
The podcast industry's current rate cards are built on the assumption that listens are front-loaded, which may be incorrect for discoverable shows. While back-catalogue listeners have different intent and engagement levels than launch-week fans, their value is not zero. Demonstrating this ongoing reach provides podcasters with a stronger negotiating position, turning discoverability into a tangible financial advantage.
