Episode 7 • • 11:34 - 14:16
7: The Question Behind the Query
Retention Metrics, Optimizing for High-Quality Podcast Visits
A critique of the SEO industry suggests that podcasters should optimize for retention rather than just initial impressions or download spikes. Success is defined by attracting listeners whose search intent aligns with the show's long-term value, ensuring that the "right" visits are prioritized over total visit volume.