Episode 5 • • 12:01 - 14:18
5: The Episode That Won't Die
Pricing Back Catalogue Listenership, Industry Standards
The podcast industry's current rate cards are built on the assumption that listens are front-loaded, which may be incorrect for discoverable shows. While back-catalogue listeners have different intent and engagement levels than launch-week fans, their value is not zero. Demonstrating this ongoing reach provides podcasters with a stronger negotiating position, turning discoverability into a tangible financial advantage.