Topic: Specificity

Vague descriptions kill personality, whereas specific details make content memorable and relatable. Instead of stating general feelings like "overwhelmed," writers should describe the exact thoughts and sensory experiences of a moment. Including internal dialogue and emotional reactions brings the writing to life for the reader.

Steps four and five focus on the "why" behind the work and the specific people the business serves. Identifying the impact of one's work often reveals a "golden thread" that leads to an "aha moment" regarding a specific niche. Greater specificity in target audience selection allows for messaging that resonates more deeply with the intended recipients.