Episode 2 • • 7:51 - 9:37
2: Ep 02: Where to find the stories that make your clients feel instantly connected to you
Step Four and Five, Purpose and Niche Identification
Steps four and five focus on the "why" behind the work and the specific people the business serves. Identifying the impact of one's work often reveals a "golden thread" that leads to an "aha moment" regarding a specific niche. Greater specificity in target audience selection allows for messaging that resonates more deeply with the intended recipients.