Episode 41 • • 23:29 - 25:05
41: Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
Hutchinson Engineering, B2B Founder Social Media Impact
Mark Hutchinson of Hutchinson Engineering in Northern Ireland is presented as a case study for B2B social media success. By sharing the story of his family-owned engineering firm on LinkedIn, he generated a million impressions in a single month. This demonstrates that even "unsexy" industries can achieve significant reach by humanizing the leadership and sharing the company's ongoing journey.