Topic: Engineering

Emma Hine outlines her approach to business coaching, which begins with defining a "dream life" before applying any strategy. She encourages entrepreneurs to identify their non-negotiables and conduct regular "sense checks" to ensure their business growth aligns with their evolving personal goals. This process involves reverse engineering long-term dreams into actionable steps.

Mark Hutchinson of Hutchinson Engineering in Northern Ireland is presented as a case study for B2B social media success. By sharing the story of his family-owned engineering firm on LinkedIn, he generated a million impressions in a single month. This demonstrates that even "unsexy" industries can achieve significant reach by humanizing the leadership and sharing the company's ongoing journey.