Topic: Lucy

Host Susan Paton introduces Lucy McCarraher MBE, her own publisher and the co-founder of BookMagic AI. The discussion highlights how writing a book served as a pivotal moment for Susan's business, allowing her to pivot from one-to-one client work to scalable courses. Lucy is recognized for her recent MBE award for services to publishing and diversity.

Lucy from Rethink Press prompted the creation of a business book to provide clarity on professional processes. The writing process helped formalize a unique seven-step storytelling methodology and intellectual property. The resulting book, The Business of Stories, was published on March 11, 2022, serving as a foundational piece for pivoting the business model.