Topic: Intellectual Property

The Storytelling Mastery group program utilizes varied formats like hot seat sessions and 30-day challenges to keep the curriculum engaging for both the leader and the participants. Recent initiatives include a "Make Compelling Offers" challenge and a "Grow Your Audience" challenge. Client questions frequently drive the creation of new intellectual property, such as the Unique IP training now housed in the member portal.

A major challenge in the SnoozeShade journey involved a supermarket chain copying the product and its packaging almost exactly. Despite such setbacks, the founder expresses gratitude for the freedom of self-employment compared to the corporate world, having been present for her daughter for 18 years. The segment emphasizes being honest and direct when advising other entrepreneurs at different stages of growth.

The discussion addresses the fear that competitors might steal ideas if they are published in a book. Lucy McCarraher argues that publishing actually protects intellectual property by creating a public record and copyright notice of a specific methodology. Susan Paton notes that while others can see the steps, they lack the "10,000 hours" of experience required to execute the process effectively.

Lucy from Rethink Press prompted the creation of a business book to provide clarity on professional processes. The writing process helped formalize a unique seven-step storytelling methodology and intellectual property. The resulting book, The Business of Stories, was published on March 11, 2022, serving as a foundational piece for pivoting the business model.